With the digitalisation of the construction industry, construction professionals have embraced continued education as key for the growth of their business. Whilst architects, specifiers and contractors are encouraged to devote their CPD hours to industry specific courses, professionals from all areas have underlined the benefits of becoming more familiar with marketing-related topics.

Aware of the lack of accessibility to these courses, HubSpot created an open-access learning platform through which a user can learn everything they need to know about the philosophy behind the brand and, consequently, inbound marketing. First launched in 2010, this project evolved to what it is currently known as HubSpot Academy.