The key to content marketing is of course great content. The construction industry is no different and as the industry continues to grow, so does the demand for greater marketing.

As Insynth grows, so too does the need for exceptional talent to help drive growth to our clients' building product businesses.

Helping to answer our call-to-arms, we welcome the newest member of the team: Digital Marketing Intern, Bea Park.

As an intern, Bea will be using her wide array of skills and talents to assist our team in all areas of the business. Helping both new and existing clients; Bea will be implementing Inbound Marketing within her role in a number of tasks, including: content writing, marketing audits and SEO optimization.

There’s little surprise that internet usage grew by 50 to 70% over the last twelve months, meaning more people than ever were using the internet to search, stream, attract, consider and purchase.

Today, 80% of the buyer journey is conducted online before talking to sales. Our approach at Insynth is to entwine every strand of digital marketing activity to create powerful methods of attracting potential leads and customers for our clients within the building products sector.

In order to do this, it’s important that we continue to train and employ individuals who share our mission and have the skillset to deliver on it.

All too often we could do with some help in getting out sales and marketing strategies right, or just improving them a little.

So, we thought it would be helpful to provide a library of useful guides, reports, cheat sheets and our research for you to access whenever you need it.