Architects are the most marketed to profession on the planet. This is because they are the primary influencers in purchasing decisions for building projects.

How do you stand out from the rest of the market and get your product specified? If you are asking these questions, this is the playbook you’ve been looking for.

Simon Rhodes, Leigh Simpson and Jack Meisinger recently discussed marketing automation for building product businesses, and Project Prospecta specifically.

Missed the webinar? Watch it here:

As Marcus Sheridan reports in They Ask, You Answer, 70% of the buyer decision is made online, before a potential buyer even speaks to a salesperson. 

We've observed that this largely holds true for buyers and specifiers in the construction and building product industry as well. 

In line with this trend, more and more building and construction product companies are increasing their focus on digital construction marketing. 

To keep up with demand, Insynth has grown its team. With four new hires, we are able to help you resolve any strategic and technical problems within your website, sales, marketing systems, and content.

We'd like to introduce you to the last of our new additions.