Architects are the most marketed to profession on the planet. This is because they are the primary influencers in purchasing decisions for building projects.

How do you stand out from the rest of the market and get your product specified? If you are asking these questions, this is the playbook you’ve been looking for.

As our client base continues to climb, our content team grows with it! We are over the moon to finally announce the onboarding of our new content writers, Brennan Chui and Emma Gibbons. They will be joining our content team, and supporting our clients through their experience in product marketing, SEO, and account management. Welcome to the team!

At the end of 2022, we got some good news, but we thought we would save them and share them with the new year. We are now HubSpot Certified Trainers! Our Head of Platform Consulting is now a HubSpot Certified Trainer and has been recognised to provide training of quality equal to that offered by the HubSpot Academy! Would you like to know more?

Last month Insynth’s website developer Tom had the pleasure of attending HubSpot’s digital conference, HubSpot.Extend(), HubSpot’s event built just for developers. We knew this event will be slightly technical, so we sent our very own Tom, our lead developer, to make the most of the presentations and workshops led by HubSpot thought leaders, sessions on cutting-edge content, inspiring community stories, and more. 

Last week, our CRO Jack Meisinger attended UK Construction Week 2022. Taking place at the NEC, in its 6th edition, UK Construction Week (UKCW) brought together all sectors within the built environment, allowing for the industry to have a new opportunity for networking, much needed after the COVID-19 pandemic. With over 23,900 visitors and 300 expert speaker line-up, we had been looking forward to this for a while.

After going home with two awards last year, Insynth is thrilled to announce that their clients have been shortlisted for four Construction Marketing Awards in 2022!

The Construction Marketing Awards has recognised the most creative, innovative, and effective UK Construction Marketing since 2012. We're chuffed to be amongst such great company.

Failure is a taboo topic in marketing, yet teams struggled with feelings of disappointment, defeat, and underperformance. A fast-paced world where individuals are measured in terms of the goals met, the KPIs, and their commissions, we have become terrified of being pointed at, of becoming vulnerable to someone saying that we were not right. But that is the only way we truly learn. Reading Black Box Thinking by Matthew Syed, we dove into a trip of self-discovery - re-defining the concept of failure and how we react to it.

Last week, part of the Insynth team attended one of the most awaited marketing conferences of the year: INBOUND22! INBOUND is an annual conference organised by HubSpot in Boston. This year, INBOUND22 was hybrid, allowing for anyone to join all around the globe, which meant that some members of our team could also attend from the comfort of our offices or their own home! 

This past week marked a special occasion for one of our ex-Insynth-ers. Freya Oxton-Grant, a previous Digital Marketing Consultant from July 2020-2021 celebrated her graduation from Lancaster University. She achieved a great result of a First-class degree in Advertising and Marketing, and we are very proud of her!

Personal development is crucial in any field; however, it's especially relevant in digital and construction marketing, where technology, software and competitive advantages are constantly evolving. If you're stagnant for too long, you will be left behind. 

However, there is no shortage of free learning resources online, especially if you're in the HubSpot ecosystem. 

Construction marketing agency Insynth has recently helped RehireUK launch a brand-new website following a value proposition workshop and innovative rebrand.

Define. Design. Deliver.

Insynth is excited to announce its new studio service, with full professional lighting, podcasting capabilities, and industry-level video equipment, accompanied by a green screen.

Your creativity is no longer limited by your facilities - with Inynth's studio anything is possible!

The much-anticipated annual Construction Marketing Awards (CMA) honour how construction businesses, agencies and individuals differentiate themselves, achieve tremendous results, and adapt to dynamic needs throughout the built environment. Participants are encouraged to emphasise how they are reimagining their business models and processes while delivering superior customer experiences.

The event took place last week (Thursday, 2nd December) at the Hilton Bankside Hotel in London, which was well-attended with hundreds of attendees.

Insynth is thrilled to announce that their clients have been shortlisted for 9 awards at this year's Construction Marketing Awards, a platform that has celebrated construction marketing excellence for the last 20 years.

Hailed as the “the highest construction marketing honour in the UK” by Leigh Simpson, Founder and CEO at Insynth, The Construction Marketing Awards (CMA) is the leading national awards organisation celebrating distinction in construction marketing.

Our clients, whom we are lucky enough to call our friends, have adopted inbound marketing and completely revolutionised their businesses. From industries such as sound acoustics to industrial pedestals, they have grown, broken records and now have been shortlisted for the most prestigious construction marketing awards in the UK.

So, who has been shortlisted?

The key to content marketing is of course great content. The construction industry is no different and as the industry continues to grow, so does the demand for greater marketing.

As Insynth grows, so too does the need for exceptional talent to help drive growth to our clients' building product businesses.

Helping to answer our call-to-arms, we welcome the newest member of the team: Digital Marketing Intern, Bea Park.

As an intern, Bea will be using her wide array of skills and talents to assist our team in all areas of the business. Helping both new and existing clients; Bea will be implementing Inbound Marketing within her role in a number of tasks, including: content writing, marketing audits and SEO optimization.

As you move through education, you get used to a lot of new chapters, but my placement experience was really like no other.

On the 1st of July 2020, I entered a parallel universe. Coming from my second year of university, during the middle of a pandemic, I moved to Shropshire from the North-West and began my first ever “official” job.

Everything was new, everyone was new. I began my placement with excitement, nerves and enthusiasm for a new chapter in my life.

With the digitalisation of the construction industry, construction professionals have embraced continued education as key for the growth of their business. Whilst architects, specifiers and contractors are encouraged to devote their CPD hours to industry specific courses, professionals from all areas have underlined the benefits of becoming more familiar with marketing-related topics.

Aware of the lack of accessibility to these courses, HubSpot created an open-access learning platform through which a user can learn everything they need to know about the philosophy behind the brand and, consequently, inbound marketing. First launched in 2010, this project evolved to what it is currently known as HubSpot Academy.

There’s little surprise that internet usage grew by 50 to 70% over the last twelve months, meaning more people than ever were using the internet to search, stream, attract, consider and purchase.

Today, 80% of the buyer journey is conducted online before talking to sales. Our approach at Insynth is to entwine every strand of digital marketing activity to create powerful methods of attracting potential leads and customers for our clients within the building products sector.

In order to do this, it’s important that we continue to train and employ individuals who share our mission and have the skillset to deliver on it.

Insynth Marketing is delighted to announce that we have become Premier Sponsors for the Construction Marketing Awards (CMA), a platform that has celebrated construction marketing excellence for the last 20 years.

We have become CMA partners with the goal of transforming the perceived value of construction in the UK and establishing inbound construction marketing as a leading force for sustainable economic development.

To facilitate our growing client network of building product manufacturers, Insynth proudly welcomes its latest recruit, Ainhoa Rodriguez.

As Inbound Marketing Specialist & Consultant, Ainhoa will be working closely with our new and existing clients to help them achieve a wide variety of Inbound Marketing goals, including HubSpot CRM implementation and Onboarding, as well as helping to map out business development objectives to help drive growth to our client’s building product businesses.

Utilising such a variety of skills is no easy feat, so let’s take a closer look at the latest Insynther to join the team.

Did anybody order some cringe with extra cheese? If so, we've got you sorted!

We're stoked to announce we have become certified platinum HubSpot partners and the first construction marketing agency to achieve this feat in Europe!

We are delighted to announce that Insynth is undergoing an extensive rebranding effort in response to the repositioning of our value proposition.

At the heart of this rebranding is a change of logo – reflecting Insynth’s new direction – and dedication to generating a sustainable revenue engine for building product brands.

Leigh Simpson, Founder and CEO, said of the rebrand “over the past 2 years we’ve experienced exponential growth, paired with the undeniable change in consumer behaviour I came to the conclusion that we needed to align better with our audience.”

Simon Rhodes, Leigh Simpson and Jack Meisinger recently discussed marketing automation for building product businesses, and Project Prospecta specifically.

Missed the webinar? Watch it here:

As Marcus Sheridan reports in They Ask, You Answer, 70% of the buyer decision is made online, before a potential buyer even speaks to a salesperson. 

We've observed that this largely holds true for buyers and specifiers in the construction and building product industry as well. 

In line with this trend, more and more building and construction product companies are increasing their focus on digital construction marketing. 

To keep up with demand, Insynth has grown its team. With four new hires, we are able to help you resolve any strategic and technical problems within your website, sales, marketing systems, and content.

We'd like to introduce you to the last of our new additions.

With a new age of millennial architects and specifiers and the endless pressure to stand out from a sea of competitors, we’re seeing a growing need for building product manufacturers to adopt a more digital approach to their business.

You know what’s getting more complicated? That digital tech stuff. Even at times I don’t know where to start and what info I should listen to, and guess what my job is to stay on top of that stuff!

I remember when marketing was either TV, radio or magazines / newspapers.

Now look there are things all over the computer and phone screen. Digital marketing has really changed how we live for good. 

Changing your focus to digital marketing is now the way to go, every one else is doing it, especially your competitors.

Now Insynth has taken four new hires onboard. More building product businesses are turning to us to help them get their online strategy right and help them to grow.

Last week's blog was written about me, so I thought to take the reigns this week and write one for another fellow new hire.

I'm introducing Sandy Bassi today; so carry on reading and find out more about her...

The crisis at the start of the year threw a spanner in the works for a lot of businesses; trade shows were cancelled, face to face meetings banned and people were more difficult to get hold of being furloughed or not being in the office.

One positive take away from the situation is that more companies than ever are now embracing digital, having video calls instead of driving hours to meet a potential client, investing in their tech stack to work more efficiently and communicate effectively with their team, hosting webinars, creating Digital CPDs and investing time into their website.

Digital opens a world of possibilities with automation, personalisation, segmentation targeting, increasing reach, improving the quality of leads and so much more. To assist in the increased demand for digital marketing services, Insynth Marketing has 4 new additions to the team.

Over the next few weeks, we’ll be taking a closer look at each new member of our growing team, but for now, here’s a quick summary on each and their roles at Insynth.

In a world where companies are now judged by the quality of their online presence, a high-performance website is crucial. This is particularly true of companies within building products and construction, as architects and specifiers are spending more time researching products online than ever before.

In the past fifteen to twenty years, we’ve noticed a significant shift in the way businesses operate, and it’s fair to say that a company’s website is a key tool in delivering a strong brand identity (and message). This is particularly true for those operating within the construction space. As competition soars, there’s certainly a need to stand out above the rest.

To help meet this demand, Insynth is proud to welcome our latest member of the team: Head of Design, Louise Urquhart.

As all industries face an uncertain future (certainly within the short-term), we are being forced to re-evaluate our approach to business strategy - and look to new ways of working smarter, not harder. 

Today, we celebrate our recently awarded 'Gold Solutions Status' as a subtle self-pat on the back for our team's hard work over the past couple of years. In times like this, we should all celebrate our successes and remind ourselves of the wins along the way.

Read on to find out more...

Today marks a year since I stepped into the Insynth Marketing office and started my new journey, providing construction and building product companies with-not only marketing services-but expert knowledge and consultancy.

So how’s it gone? I’ll be reviewing what the last year has entailed and how I have learnt more in the last year than I have working in a B2B marketing department for just under 3 years and studying a 3 year University degree in Marketing, Advertising & PR.

Of course, my past experience acted as a great buffer for this position, but the last year is the first time I’ve experienced marketing done properly, seeing the impactful results generated by our inbound methods.

As more building products and construction companies become more educated on the inbound marketing methodology, Insynth is pleased to welcome our new Digital Content Marketer, Rich Newsome to the ever-growing team.

All too often we could do with some help in getting out sales and marketing strategies right, or just improving them a little.

So, we thought it would be helpful to provide a library of useful guides, reports, cheat sheets and our research for you to access whenever you need it.

Building product companies are continuing to see positive results from content marketing.  To meet the demand for their inbound marketing services, Insynth’s team has expanded with the introduction of a new Digital Content Marketer.

As the only HubSpot certified agency to major in construction marketing, Insynth is leading the way with the latest inbound marketing techniques.

Read on to find out who’s joined the team…

Insynth Marketing has announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.