Construction Marketing Strategy Support

We help you make sense of the changing construction marketing environment

Be on the winning side of innovation

Inbound marketing is changing the way building product brands operate, and it's proposing questions you probably haven't thought about before:

What does a compelling customer journey look like?
How do you optimise lead generation in a fragmented, digitalised world?
How will Covid and Brexit affect business?
What marketing channels offer the most significant potential growth for your company?

Getting your construction marketing strategy to work for you can be difficult during unpredictable times.

Taking time to develop the right strategy for marketing and the wider business is critical to success.

Adopting the Inbound Sales & Marketing methodologies can help solve your marketing and sales challenges; however, it should not be taken lightly or casually.

We can assist in planning the move at a strategic level, exploring alignment of sales and marketing teams, allocation of resources, ensuring that your systems are fit for purpose and the financial planning during the transition.

Our versatile team of marketing strategy experts combines data-based findings and building products knowledge to overcome complex marketing and sales challenges – helping you achieve a predictable flow of leads, specifications, and customers.

We do this by offering support in the following 6 areas.

Strategic Reviews

We'll work closely with you to understand your vision to build a Growth Plan which will identify new opportunities for sustainable development.

We'll devise sales and marketing initiatives that optimise the latest marketing methods to achieve your short and long term objectives.

Your Growth Plan will be a detailed document that becomes your roadmap for success. It will be the blueprint for your whole team to perform against and can be a critical document for attracting external finance or investors.

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Business Model Review

A few simple changes to your business model could be all that's standing in your way of major growth.

For example, digital has changed the way building product brands generate leads. 67% of leading businesses use marketing and sales automation as a part of a central CRM as it generates higher qualified leads.

Insynth have a proven approach to reviewing building product business models, which is inclusive and based on your team and your capabilities. Isn’t it time to explore the possibilities the digital age is presenting to you?

Identify New Revenue Streams

When construction product businesses focus on taking their strategy forward, one of the most significant opportunities is making sales and marketing more productive.

Marketing and sales are different sides of the same coin, and if you can align them, you'll see incredible results. However, it isn't always that simple.

Gap analysis during Buyer Behaviour and Keyword Research can identify untapped opportunities for a new product or service offerings.

When incorporated with a central CRM like HubSpot, goals aren't only made more transparent but are made tangible for both marketing and sales teams.

Departmental Alignment

Inbound isn't a new toy for marketing to play with. Inbound has the potential to completely innovate your revenue engine.

Aligning every area of the business behind the Inbound philosophy is crucial to long-term success.

Every part of your business has to pull in the same direction, focussing on providing an unparalleled level of customer service and solutions.

Insynth delivers assessments, training and workshops to obtain buy-in to the new methodology at all levels of your organisation.

Branding

There are many misconceptions about branding. "Isn't it just a logo?" "Is it that important?" "How can I see the impact a 'brand' has on my revenue engine?"

But that's the thing. You can see the impact branding has on your revenue engine. In fact, we help you to find that figure.

An Apple budget isn't necessary to have an effective brand and Insynth provides branding consultancy services to align brand strategy with your business strategy to drive growth.

Systems & Process Development

Finally, we help you to align your business with your customer's journey. So, whenever your prospects need a solution to a problem, they come to your brand, not your competitors.

Website interface, CRM systems, ERP, finance systems and logistics all need to be aligned, and where possible integrated, to provide the best possible personalised service at every stage of the buying process.

This level of care and consistency builds trust with your prospects and trust drives sales.

Let Us Help You Stay competitive

Digital Marketing has had an unforeseen impact on building product brands, both negative and positive. Be on the winning side of the curve!

Would you like to speak to an expert to see how we could help you?

Book time to discover if our approach is a good fit for you.

Or, let us know how you'd like us to help and we'll drop you a line!

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