Customer Experience

What is Customer Experience (CX)

Here is a chart showing the results of effective and ineffective CX. Here are two identical businesses generating 1000 new customers per year. However, the blue bars signify a company that loses 5% of its customers per year, and the orange represents a business that squanders 25%. 

Although both businesses generate the same levels of new business, the difference in customer retention affects oranges growth significantly more. As a result, orange will spend more money to generate the same levels of growth that blue achieves simply by a loyal customer base. Does this sound familiar?

With an effective CX strategy, you could maximise your growth by building on a foundation you already have.

So, How Much Does A CX Strategy Cost?

Typical CX strategies can take multiple years and various agencies, costing you hundreds of thousands and, in some cases, millions. As a full-service construction marketing agency, we offer all the services you need in one place, and because of this, we maintain a fair price.

Although we work with businesses with smaller or larger budgets we'd normally suggest a budget starting around £1,500 - £2,000 for a standard CX strategy. This budget will encompass the 3 main phases of your CX implementation and strategy. 

1) Audit. We conduct a comprehensive audit into your current CX to identify opportunities and areas for development.

2) CRM. Implementing the HubSpot CRM increases marketing intelligence and cohesion throughout your offering.

4) Strategy & Consultancy. We will guide you and your workforce to an optimised CX strategy.