Podcast gurus Nadjya Ghausi, Karen Burgess and Michael Gilay speak on the challenges brands face cutting through the digital marketing noise, and reveal the creative-bravery formula that makes a successful branded podcast.

Trint CEO and founder Jeff Kofman talks about how his previous career as an Emmy award winning wartime reporter from places like Iraq and Libya prepared him for life as the Founder of a tech company. Jeff draws on five key lessons that he learned from the field and how they can be applied to the tech world as he has navigated this chapter of his career.

Since the height of the COVID-19 pandemic in 2020, webinars which were once considered outdated, have made a tremendous comeback. They allow businesses to host webinars as CPD, product placement and even thought leadership pieces, all hosted from the comfort of your own home or office space.

LIVE FROM #INBOUND22

Netflix, Disney+, and even TikTok have raised the bar on audience expectations. What’s the result of this?

Whether you're creating on behalf of Pixar, or your small building product business, you've got to get creative if you want to compete. 

This creates pressure in the marketing space of today, especially in construction. But, it's also an opportunity.

Those who get creative, authentic, and engaging will be rewarded. However, what about the ROI on that creativity? In this INBOUND22 session by Lindsay Tjepkema, we covered how to maximise your return on creativity by starting with core creative content, breaking it into smaller pieces, and amplifying it.

LIVE FROM #INBOUND22

As video usage is increasing, our attention spans online are decreasing. Whether we’re quickly watching 10 second videos or along the 79% of individuals who watch videos on mute – getting your video strategy right is essential.

As many companies are now adopting video marketing, don’t let your building product business fall behind.

This #INBOUND22 session ran by Taylor Corrado and Chris Lavigne worked through an interactive framework for creating the most impactful videos and getting them in front of the right audience at the right point in the customer’s journey.

There are three core marketing goals where video can make a big difference - Acquisition, Adoption, and Brand.

The session covers where to focus your creative team, and how you can scale and measure the impact of video on your business. Here’s the rundown…

Live From #INBOUND22

Your event is over, now what?

What happens after the event is often more important than the event itself. Attendees are buzzing with enthusiasm from your event, but marketers often miss the prime opportunity for targeted follow-up.

In this session by Lauren Grady, Sara Essember, Rachel Heller and Oren Berkovich we'll explore how to turn a freshly captivated audience into an ongoing community ready to take action. 

Read on to find out how to captivate your audience after your live event…

LIVE FROM #INBOUND22

When someone that talks the talk has also walked the walk. We joined Frank Loughan, VP and Revenue Operations at ARC Document Solutions, Dilo Wijesuri, President and COO of ARC Document Solutions, and Kari Fairbanks, National Sales and Marketing and Operations Manager at ARC Document Solutions to learn about how they migrated from Salesforce into HubSpot and how that has led them to a 133% increase in new business growth year-on-year.

LIVE FROM #INBOUND22

How do we build content that drives future decisions? Stephanie Schwartz, Manager of Strategy And Education at Parse.ly, and David Cardiel, VP of Marketing at WordPress VIP aimed to answer this question in their talk on Day 3 of INBOUND22.

LIVE FROM #INBOUND22

The ecosystem of digital marketing is experiencing a major shift. With more customer demands, new regulations and updates in technology have made privacy the forefront of a marketer’s mind.

But can you keep up with all these recent changes and rules? And what does this mean for marketing as a whole?

LIVE FROM #INBOUND22

LIVE FROM #INBOUND22 

In recent years SEOs and Content Marketers have found that search engine algorithms have gotten harder to understand and therefore finding methods for ranking their content has become tougher. Meanwhile, on social media platforms, we’re also finding that organic reach is being reduced. All whilst paid ads are continually getting more expensive to set up and manage. 

LIVE FROM #INBOUND22

We kicked off INBOUND22 speaking about the price of disconnection, and, throughout the event, different speakers tried to help us better understand the different strategies that we can apply to reduce the disconnection between people, systems, and community. We joined Rob Giglio, CCO, at HubSpot and Emilie Wells, CMO of Triage Staffing, to explore how the right CRM can help unlock an interconnected environment with data at its core.

Problem / Solution.

It’s with that formula that many, many marketing campaigns have been created. Offering solutions to our customer’s problems seems like the most logical approach doesn't it?

LIVE FROM #INBOUND22

If you’ve ever turned on a podcast microphone and recorded yourself asking someone else questions about their life and work, you know that interviewing is far more than an innate ability. In this session at INBOUND22, former journalist and long-time podcaster Michael Ashford explained how to master your interview technique to create powerful conversations. 

LIVE FROM #INBOUND22

I’m live at #INBOUND22 and one of the talks I was particularly excited about was a session with one of the world’s top advertising executives. Jeff Rosenblum is the founder of Questus, a multi award-winning agency that has worked with a plethora of prestigious clients including Apple, Disney and Amazon amongst others. He’s also the author of Exponential, the Wall Street Best Seller and the creator of the Naked Brand documentary, the Author of Friction.

LIVE FROM INBOUND22

Without a unified foundation, RevOps is just a buzzword. Alison Elworthy and Sid Kumar explain to us at INBOUND22 how this new methodology aligns with the popular flywheel and the customer journey. They shared with the audience how HubSpot has elevated operations teams, helping to build an operating system that supports scaled growth. To ensure that all businesses can apply this methodology, the summarised the key pillars to get your RevOps journey started.

LIVE FROM #INBOUND22

“Has your organic traffic plateaued?” A great question asked by Dale Bertrand, President at Fire & Spark in his talk at INBOUND22. Dale is someone who I had the pleasure of listening to at BrightonSEO back in April. This time in Boston, he’d be covering scaling SEO as your company grows, and using examples of how some of the best have done it previously.

LIVE FROM #INBOUND22

INBOUND22 kicked off with a great HubSpot Spotlight this morning. Hubspot CEO Yamini Rangan discussed the crisis of disconnection that businesses all over the world are struggling with today.

LIVE FROM #INBOUND22

Whether you call it a dreaded “recession” or economic downturn, it’s vital that B2B brands look to the future for GTM success in 2022 and beyond.

As companies are forced to slash budgets, it’s more important than ever to focus where ROI is quantifiable and consistent.

The future of thriving in a recession is here, and it’s Account-Based Experience (ABX). Reachdesk co-founder and CRO Alex Olley share his expertise and insights on evolving from ABM to ABX to align your marketing, sales, and customer success strategies and drive success, even with budget cuts and economic uncertainty. Read on for a summary of this session…

LIVE FROM #INBOUND22

LIVE FROM #INBOUND22

LIVE FROM #INBOUND22

Recent studies have shown a "seller-free" sales experience is what end users want.

As generations go by, familiarity with the e-commerce approach is likely to become the norm, whatever industry you're in. 

So what can marketing teams do to work more closely with sales and be more responsible? 

LIVE FROM #INBOUND22

There are so many so-called 'rules of thumb within marketing. 

Things like "keep your copy short", "lead with the customer's problems", "be relatable" or "feature positive testimonials". The problem is, this advice isn't universal, while sometimes it helps other times it can be a hindrance. 

LIVE FROM INBOUND22

It is here! It is happening! Today, at 10:30AM in Boston, US, we joined the HubSpot Spotlight on the INBOUND Main Stage to hear from Yamini Rangan, HubSpot CEO, Dharmesh Shah, co-founder and CTO, and Steph Cuthbertson CPO, all the new features and tools that the platform is releasing for 2023. The clear message was focused in connection or, rather, the lack of thereof, and we were all welcomed with a simple question that left us speechless.

INBOUND22 is less than a week away and we are beyond excited to be attending it live in Boston. Part of the Insynth team will be in Boston all week, from the 5th to the 9th of September, to make the most of one of the biggest and most expected marketing events of the year. And, if you are also attending INBOUND22, drop us a message. We would love to meet you there! In the meantime, here are some of the main highlights from INBOUND2021!

Live From #INBOUND2021

INBOUND isn’t just about marketing, it’s also about showcasing the latest technology and highlighting how it can be hugely beneficial to all areas of life.

Take 5G for instance.

You’ve probably heard quite a lot about it. You might even be one of the half-billion or so people in the world whose phone actually makes use of it.

But what exactly is it? How far has the tech really come, and what can it be used for?

Answering these questions and more was Qualcomm’s, Don McGuire.

Live From #INBOUND2021

The final day of INBOUND and we’re still just scratching the surface of all the amazing presentations, seminars and debates going on.

The latest was another ‘must watch’ as LinkedIn’s Amanda Green and Kaitlin Bellay talked through some essential tips to really boost leads and conversions on everyone’s favourite networking platform: LinkedIn.

Amanda presented 5 top tips that can really help you turn those ideal prospects into customers.

Live from #INBOUND2021

Live From #INBOUND2021

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links.

But, in 2021, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach.

Fortunately, there's a better way to grow organic traffic: purpose-driven SEO!

Here’s a recap of the session by SEO expert Dale Bertrand. Dale delves into a step-by-step playbook on how to apply this effective new strategy for your building product business’s website to generate high-quality organic visitors.

Here’s the run-down…

Live from #INBOUND2021

Live From #INBOUND2021

Alisa Smith opens up the talk describing her appearance and surroundings. At first, I was a bit confused, then it clicked. INCLUSIVITY!! 

Before even talking about the main topic of the seminar she had already made an effort to include those attending who could be visually impaired, absolute genius.

Let’s get into it.

Live From #INBOUND2021

What matters most? Getting your email opened or getting the recipient to click through... A click is one step closer to a sale or registration and is a more important engagement than just an opened email - that is not debatable.

But how can you get a click-through without getting the email opened first? So, this leaves marketers at INBOUND 2021 with a debate of what’s the most important - the subject line or the creative.

To learn more from this intense discussion from Courtney Dagher, Jay Schwedelson, and Nancy Harhut, carry on reading and decide which side of the never-ending debate you choose…

Live From #INBOUND2021

Content is a singular building block of all businesses - especially in the B2B world.

It's the essential emotion we all seek. And in the digital marketing field, our success rises and falls every day based on just how much trust we're able to generate in the marketplace.

This session, given by popular INBOUND speaker Marcus Sheridan, will give you seven proven steps to literally become not just a content machine in your building product business, but the most trusted voice in your space.

If you're willing to think differently, and truly want to stand out in a sea of content sameness, continue reading…

The fact is, most industries still in 2021, do not have an established ‘WebMd’ of their space. And this is one main reason why may not be viewed as a trusted thought leader in your unique space right now.

Live From #INBOUND2021

We’ve all been there. That lightbulb moment when we realise all of our customers are on LinkedIn and we realise we can reach out to them.

But what is the best way? Do we just post and hope that it gets in front of the right people at the right time, or should businesses focus more on adverts and specifically targeting their demographic?

It’s the (social media) age-old question.

Going head-to-head at INBOUND2021 were LinkedIn Professionals AJ Wilcox and Michaela Alexis, both who have different approaches to reaching the customer and getting the best bang for your buck.

Live From #INBOUND2021

Being able to tell a story is important. But being able to tell a story well and for it to be creative, thought-provoking and insightful is something else entirely.

You don’t just want your customers to come to you when they need you, you need them to always be thinking about you. 

For 30 fantastic minutes, INBOUND 2021 became an English Literature class as Genein Letford talked through the use of metaphors for storytelling and how this can be applied to you and your customer’s message.

Live from #INBOUND2021

It’s day two of #INBOUND2021. This afternoon we are hearing from LinkedIn’s B2B Institute Director, Ty Heath and B2B Institutes Global Lead, Jon Lombardo on how to take on a more evidence-based, but most importantly, more successful approach to marketing.

Their approach revolves around the idea that just like the laws of physics govern gravity, the laws of marketing govern company growth.

Live from #INBOUND 2021

Live From #INBOUND2021

Live From #INBOUND2021

Ran by Sangram Vajre - most famous for his Account-Based Marketing books  - It's Not Marketing. It's Go-to-Market. This session aligns with his most recent book: Move - The 4 Question Go-To-Market Framework.

How do you define go-to-market (GTM)? Is it your marketing team launching new products? Is your sales team hitting numbers? It's time to shift your thinking.

Stop thinking about marketing, this presentation was all about the go-to-market philosophy.

In a nutshell, GTM is an organisational process that accelerates a company's path to market with high-performing revenue teams who deliver an aligned customer experience.

Live From #INBOUND21

At INBOUND2021, Dawn Ostroff, the Chief Content & Advertising Officer of Spotify provided her own unique take on tailoring content to your specific audience. 

With the ‘if it’s not broken, don’t fix it’ approach not necessarily working in every case, Dawn’s talk was very much used to highlight the benefits of continuous innovation in content creation and how it is essential in any brand’s survival.

When it comes to the battle of growth versus loss, it’s a combination of both attracting customers, but ensuring that they are retained and engaged. 

Dawn Ostroff was joined by comedian and host of the Shake-Up Podcast Alexis Gay to discuss this in more detail.