Ainhoa Rodriguez-Muguruza
Another month, another HubSpot update! Making sure you are aware of the updates of this platform is useful for both HubSpot users and non-users, either because you could be making better use of a platform that you are paying for or because these could be the tools your competitors are planning on applying in the near future! Wouldn’t it be great to stay one step ahead?
This year, HubSpot is beating all records when it comes to the updates they have released. If you want to keep you in the loop of all the new features brought by the platform, check our blog posts about the updates in April, May, June, July, and August. In this post, we have gathered all the new tools and updates HubSpot announced during September.
Which one will you be implementing next?
Marketing Hub
#1 Saved Views for Marketing Campaigns
A product update suggested, developed, and released through the HubSpot community is the whole new set of filters now available for HubSpot campaigns. HubSpot users explained that they needed a clear and consistent filtering campaign to use the platform efficiently, making it easier to find the information they were looking for.
These new filters are now available in Marketing Hub Professional and Enterprise and allow users to sort out their campaigns by UTM, audience, budget, end date, goal, name, notes, owner, start date, and the day the campaign was created. Not only will these filters help you have a better understanding of the kind of campaigns you are managing, but they will also allow you to find lookalike campaigns to compare and use as a benchmark or a baseline!
#2 Updates for Lead Syncing for Ads and Google Leads Syncing
Through the Google Ads HubSpot integration, HubSpot users have been able to report on their ads' performance, looking at how their ad spend is influencing their funnel. This integration has also enabled users to analyse best performing keywords, helping them make the right decision when it comes to their SEO strategy.
Customers can now sync leads they have gathered from Google Ads into HubSpot’s CRM automatically. Having their data on your CRM will allow you to continue the conversation with your leads after they interact with your ads using nurturing workflows or even sales sequences! Delivering a timely and relevant follow-up can be key when speaking with potential specifiers.
Sales Hub
#1 Business Units Available in Beta
HubSpot’s nature makes the platform perfect for businesses looking for a CRM that can evolve as they grow. Upgrading from tier to tier, HubSpot users can tailor the features available to them, so their portals have enabling tools that bring them closer to their goals. With growth, companies often face the need to have alternative domains that they use to support their main brand.
Whilst having a separate portal for their child company is an option, setting disjointed portals seems to defeat that second brand’s purpose. With the newly released Business Units, you can manage multiple brands in one HubSpot account. The most significant feature of this update is customising branding and associating assets independently of other brands.
#2 Conversation Intelligence ready for Zoom
With a big part of business conversations taking place online, platforms like Zoom have become an essential part of our day-to-day activity. Despite HubSpot’s built-in integration for Zoom allowing users to sync their Zoom information to their meeting links and update their contacts’ records with data leveraged from their meetings, something was still missing!
This month, HubSpot has released for all Sales and Service Hub Enterprise users the possibility to automatically record, transcribe, and analyse your Zoom calls. Once you have enabled cloud recording in your Zoom account, recordings and transcripts of your Zoom calls will appear on the associated contact’s timeline, giving you the possibility to revisit the conversation.
Service Hub
#1 Create Custom Surveys
Following August’s announcement on multiple CES feedback surveys, HubSpot has now enabled the feature of building CES, CSAT, and NPS feedback surveys from scratch! This means that you will be able to not only set up a feedback survey for each support pipeline, but also personalize the survey questions to suit your business needs and get more meaningful feedback from your customers.
With HubSpot’s characteristic drag-and-drop editor, you can add unlimited questions and use diverse question types without any coding. The question on the survey will be property-based, allowing you to use the same questions across multiple surveys and follow-up with your customers in a more personalised way through after-purchase automation.
#2 New Question Bank Feature for Custom Surveys
Available only as a beta and complementing the above announced update regarding custom surveys, HubSpot has released the possibility to create a question bank of previously used survey questions, so users can easily build custom surveys whilst staying consistent. The question bank is optimised for users to search for words and phrases, facilitating its navigation.
All Service Hub Professional and Enterprise customers are eligible for this beta, but it is expected to be gradually rolled out to all portals. This functionality enables users to create highly personalised surveys without having to continuously build them from scratch, ensuring that the wording, tone, and question length is uniform and does not impact the response rate.
Operations Hub
#1 Data Sync Now Supports Multi-Account Sync
Since the launch of the Operations Hub last April, HubSpot’s Product Team has been tirelessly working to offer solid and meaningful monthly updates that would prove the value of its tools. With its main asset, Operations Hub’s Data Sync tool, users can now support multi-account-syncing. In other words, you could now sync two instances of the same third-party app with your HubSpot portal.
A clear example of this would be syncing two Microsoft Dynamics accounts to your HubSpot portal, but its functionality is much more powerful! This feature allows users to adopt two instances of the same software app, be it to create completely independent customer experiences for different subscription types or to perfectly align internal teams without having to merge their processes into a single app.
#2 8 More HubSpot-Built Integrations with Data Sync
Augmenting the list of HubSpot-built integrations powered by HubSpot’s very own data sync engine, users of the Operations Hub can now sync some of the most popular apps with their portals. With 25 integrations on the list last April, HubSpot has consistently added new apps to facilitate users the utilisation of third-party apps that they need for their operations.
These new eight integrations include SaaS omnichannel marketing automation platforms such as dotdigital Engagement Cloud, cloud-based point-of-sale and retail CRMs like Vend and Woodpecker, internal sales CRMs like Close and Bexio, all-in-one revenue growth platforms such as Sharpspring, accounting software like Zoho Books, automated hiring software such as Zoho Recruit.
CMS Hub
#1 New Themes for CMS Hub Starter
With the recent launch of the CMS Hub Starter, HubSpot has allowed businesses of any kind to build an impactful and effective website for £19/month. Wanting to make their CMS intuitive and accessible for users not familiar with coding, fifteen HubSpot partners participated to help ensure themes optimised for CMS Starter users were available in HubSpot’s Marketplace, launched last month.
For users looking to launching a freshly renewed website, HubSpot has released the Growth theme, a website design built for HubSpot’s content editing tools like sections, style fields, and blog listing editing, that will help any users quickly build beautiful websites independently and effortlessly. The Growth theme is available for all CMS Hub Starter, Professional, and Enterprise customers.
#2 New brand domain limit for CMS Hub Enterprise portals
Also complementing the update above on Business Units, HubSpot has answered to the companies looking to host their child-company within their main portal. The purpose of hosting multiple brands on the same portal is to guarantee the synchronisation and data leverage between them, avoiding information to be inconsistent or outdated.
Consequently, HubSpot has made it available to acquire hosting domains as a one-off purchase, adding them to your main platform. All CMS Hub and Marketing Hub Enterprise users can now purchase these domain add-ons through their Customer Success Manager and, just as business units, customise independently from each other to ensure a seamless customer experience.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.