--- title: CPD White Paper 2023 description: Download our White Paper on creating CPDs in 2023, an analysis of digital and traditional CPDs, and learn how to create a winning CPD strategy. image: https://www.insynth.co.uk/hubfs/CPD%20White%20Paper%20Featured%20Image.gif --- X We're Hiring.. - **Loading Jobs...** [![New-Insynth-Logo-insynth-marketing-construction-marketing-inbound](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-Logo-wh-text.png?width=521&height=482&name=New-Insynth-Logo-wh-text.png) ![Insynth Construction marketing Agency's Logo](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/Insynth%20New%20Logo.png?width=200&height=185&name=Insynth%20New%20Logo.png)](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ![CPD - Insynth Header Graphics ](https://www.insynth.co.uk/hs-fs/hubfs/CPD%20-%20Insynth%20Header%20Graphics%20.png?width=2520&height=1418&name=CPD%20-%20Insynth%20Header%20Graphics%20.png) # Learn how to 100X your reach Modernise your CPD to provide memorable learning experiences that reach new audiences, increase specifications and drive sales with our CPD Whitepaper (updated for 2023). ## Why you should modernise your CPD Programme    Research by the Construction Media Index shows that CPD is the best way to sell to specifiers. It provides architects and design professionals with essential career development and helps them learn about new products. However, many building product companies fail to update their CPD material to meet the expectations of their audience and maximise this opportunity.   ## **This guide will help you:**   - Get started modernising your existing content - Evaluate the strengths and weaknesses of in-person and digital formats - Understand the hybrid approach to CPD delivery - Consider the potential of modular learning systems - Get RIBA approval **(Updated for 2023)**   ###### **The future of CPD Awaits**   [**![Get The Guide](https://www.insynth.co.uk/hs-fs/hubfs/Get%20The%20Guide.png?width=300&name=Get%20The%20Guide.png)**](https://www.insynth.co.uk/cpd-white-paper-for-building-product-businesses-2023update#download-now) ## An overlooked opportunity   For many companies, CPD sits between sales and marketing and neither department owns the development and strategy of their CPD programme.   However, CPD is one of the largest opportunities building product businesses have for connecting with specifiers. Specifiers are the most marketed to profession in the world, yet they gladly sign up for CPD sessions. And 48% of them attend because the topic is relevant to a project they are working on.     ![CPD whitepaper tablet screen](https://www.insynth.co.uk/hs-fs/hubfs/landing%20page%20screens%20(13).png?width=2000&name=landing%20page%20screens%20(13).png)   ## What's Included In The White Paper?   ![CPD Graphics GIF ](https://www.insynth.co.uk/hs-fs/hubfs/CPD%20Graphics%20GIF%20(6).gif?width=1000&name=CPD%20Graphics%20GIF%20(6).gif)   **This white paper is our most up to date and complete CPD document**, in this white paper you'll find: - Insights to help you educate and engage specifiers - A overview of the most effective multi-channel approach to CPD delivery - How to get RIBA certified (New & Updated for 2023)   [![CPD CTA Get The Guide](https://www.insynth.co.uk/hs-fs/hubfs/CPD%20CTA%20Get%20The%20Guide.png?width=300&name=CPD%20CTA%20Get%20The%20Guide.png)](https://www.insynth.co.uk/cpd-white-paper-for-building-product-businesses-2023update#download-now)     ## Is This The End Of The Traditional CPD? ![CPD Graphics (4)](https://www.insynth.co.uk/hs-fs/hubfs/CPD%20Graphics%20(4).png?width=1250&name=CPD%20Graphics%20(4).png)   A recent survey at UK Construction Week found that 73% of the attendees asked said that digital marketing was more important than traditional marketing and face to face events, a similar trend can be seen in the wider built environment as numerous businesses speculate about the relevancy of traditional CPDs in the age of digital marketing and modular learning.   ***So, is this the end of the traditional CPD? - short answer, no it isn't.*** But it certainly is the end of single-channel CPD delivery. Digital CPD isn't here to completely replace traditional CPDs; instead, they are here to support them, and offer your business an opportunity to reach a wider number of specifiers. Digital CPD popularity amongst architects has risen exponentially in recent times and its benefits are undeniable in this digital age. To ignore its capabilities could be a costly mistake for your business.   ## Who Is This White Paper For?   This guide is for construction professionals looking to modernise their CPD material and effectively crossover into digital in order to reach specifiers, increase specifications, and drive sales. **Does this sound like you?** ###### Just fill out the form below and we'll email you the guide   ##### About Insynth About Insynth Insynth Marketing is a HubSpot certified construction marketing agency. We deploy the latest inbound marketing techniques to help building product manufacturers to generate predictable flows of leads, customers, and specifications in this era of digital transformation.   [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)              ##### Useful Links Useful Links - [Services](https://www.insynth.co.uk/construction-marketing-services) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) ##### Latest Blog Latest Blog ###### [Marketing To Architects: Technical Content](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) In the built environment, technical content serves as the backbone of every new project, so... ##### Contact Contact +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom      [![New-Insynth-white-Logo-Landscape](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-white-Logo-Landscape.png?width=200&height=65&name=New-Insynth-white-Logo-Landscape.png "New-Insynth-white-Logo-Landscape")](https://www.insynth.co.uk/) Copyright © 2020 Insynth Marketing Ltd.