Learn how to 100X your reach

Why you should modernise your CPD Programme 

Research by the Construction Media Index shows that CPD is the best way to sell to specifiers. It provides architects and design professionals with essential career development and helps them learn about new products. However, many building product companies fail to update their CPD material to meet the expectations of their audience and maximise this opportunity.

This guide will help you:

• Get started modernising your existing content
• Evaluate the strengths and weaknesses of in-person and digital formats
• Understand the hybrid approach to CPD delivery
• Consider the potential of modular learning systems
• Get RIBA approval (Updated for 2023)

The future of CPD Awaits

A recent survey at UK Construction Week found that 73% of the attendees asked said that digital marketing was more important than traditional marketing and face to face events, a similar trend can be seen in the wider built environment as numerous businesses speculate about the relevancy of traditional CPDs in the age of digital marketing and modular learning.

So, is this the end of the traditional CPD? - short answer, no it isn't.

But it certainly is the end of single-channel CPD delivery. Digital CPD isn't here to completely replace traditional CPDs; instead, they are here to support them, and offer your business an opportunity to reach a wider number of specifiers.

Digital CPD popularity amongst architects has risen exponentially in recent times and its benefits are undeniable in this digital age. To ignore its capabilities could be a costly mistake for your business.