Sandy Bassi
It can be difficult to find a construction marketing company for your building products business.
However, when searching for an agency partner, you may be unsure whether they'll be the ideal fit for your company and your marketing goals.
We get it.
That’s why we’ve put this blog together, so you know what things to look out for when you search for a construction marketing company…
Core Capabilities To Search For In A Construction Marketing Agency
Knowing what areas the company specialises in will help you decide if they're right for your building product business and what you want to achieve with your construction marketing.
If you want to increase lead generation, a company with a strong content marketing and SEO (Search Engine Optimisation) capability is something to look out for.
If you want to improve your digital platforms in general, look out for a construction marketing company that specialises in website design and social media management.
A good idea is to clearly define what you want to accomplish and what it will take to get there. You can search for construction marketing companies that excel in those areas once you know what it will take.
Look For A Results-Driven Construction Marketing Agency
You’ll need a results-driven company to help drive your construction marketing. When searching for such a company, these are questions to consider:
- Does the construction company look at data like website traffic or click-through rates to see how well a campaign is performing?
- Do they run tests on various metrics and campaigns to see how they perform?
- Do they analyse and track analytics using platforms like HubSpot and Ahrefs?
Understanding how the construction marketing agency tracks performance will demonstrate to you if they’ll be focused on the same KPIs (Key Performance Indicators) as you.
Quick Tip: Inquire about how they deliver your reports, how often they do so, and what metrics they cover.
This will demonstrate how successfully the construction marketing company will be working for you and whether or not they’re delivering the results you desire.
Some metrics may be tough to understand, so ask as to what they signify and how they are calculated to gain a better grasp of how your campaigns are progressing - they should be forthcoming with their findings.
Search For Case Studies
Case studies are a great way you can see previous work and relationships the marketing company has.
We recommend you request case studies, particularly that showcase companies they’ve worked for a while, with results that can be tracked over time.
This will give you a good idea of how they've benefited other building product businesses and whether they can help you as well.
Ensure that they show you examples of previous work that is similar to what you're looking for. You're completely entitled to ask this. If it's a new website, inquire if they have any experience converting old websites to new ones or designing them from scratch.
This will provide you with a decent indication of how they will approach your needs and what you can expect as a result.
Also, question about previous clients; this will tell you what type of client they work with frequently and hence are most suited for.
Conclusion
Overall, the key to selecting the correct construction marketing company is to obtain as much information as possible from them in order to make an informed decision.
Compare this data to your marketing objectives and that of other marketing companies.
Always shop around first and don't just go with the first company you come across (or the company that is closest to you in terms of locality); do your homework and learn everything you can about construction marketing companies.
Because it will save you time and money in the long run.
However, if you'd want to learn more about how Insynth can help you with your construction marketing, get in touch today.
We will be more than happy to help you achieve your construction marketing goals.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.