Louise Urquhart
There’s no two ways about it: redesigning your website is an investment in money and time.
Sadly, however, many building product businesses focus too heavily on budget without taking the time to properly research and find an agency that’s a good fit.
And, in many ways, that’s understandable. Designing and building a website is seen as a bit of a dark art, conjuring up images of nerdy minions tapping coding language into a system that somehow translates into a visual masterpiece.
But, if you don’t take the time to properly research your web design team, you will sadly end up like the poor old lady down the road who constantly gets ripped off by her dodgy MOT centre.
In this post, we aim to simplify your research process, outlining the four critical things you should look out for in your web design agency if you want your website to work hard for your building product business.
Read on…
1# Self-Editing Capabilities
“We’d like to make changes to our website, but we’ll have to contact our design agency because it’s coded weirdly.”
This is something we commonly see with building product websites, and many agencies will use this trick to bill you whenever you want to update your website, add pages, etc.
This just shouldn’t be the case. Your website should constantly evolve with you, and as such, should be easy for you to edit, improve and add content whenever you like.
So, a key question to ask your agency is,
Can I easily make changes to my website as and when I need to?
2# Cross Co-ordination
Many design agencies are just that: design agencies.
In other words, they may have an amazing track record of creating beautiful looking websites but will have little-to-no understanding of SEO and lead generation.
This will be problematic when, three months down the line, you’re questioning why this brand-new website isn’t obtaining traffic and leads. Remember, you should see ROI on your investment.
Utilising an agency that has web design AND SEO capabilities will mean that both teams will cross-coordinate, building a website that not only looks great but performs well from an SEO perspective, too.
#3 Believe In Growth-Driven Design
Ok, so “growth-driven design” is a bit of a buzzword at the minute, but with good reason.
Internet usage has sky-rocketed in recent years and shows no sign of slowing down.
Growth Driven Design (GDD) is when you build or redesign a website in an agile way, making continuous adaptations based on data, for example, which landing pages are converting, which product pages aren’t converting, and so on.
The idea behind GDD is that your website will continually evolve, as opposed to one that sits static online for years.
Unfortunately, many CMS solutions don’t make GDD easy, and WordPress is one of them. Complex page builders can sometimes make updating your website a laborious task, which is why you should select a CMS, like HubSpot, which simplifies this process.
#4 Select An Agency With Industry Experience
Last but by no means least, you should look for an agency who specialises in your industry or sector. An agency who understands the building product industry will be able to design and build a website that will appeal to your target audience, whether that’s architects, specifiers, contractors and so on.
This industry expertise will trickle down into the design of your website and you’ll find that your audience will be served up the right content at the right time.
Let’s not forget that your website performs many functions: it’s your sales rep, your online presence and most importantly, it’s a resource – a tool that will help your audience do their job better and easier.
Conclusion
Choosing an agency to design and build your website isn’t a quick (or easy) decision. Take your time to vet agencies for your building product business; after all, it’s a crucial element to building your brand and generating growth in this digital world.
If you’d like to talk more about your building product website, don’t hesitate to speak to an expert today.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.