It feels like there are two very opposing camps when it comes to using AI for content marketing in 2023. Those that are looking to embrace the latest innovation, and those that are apprehensive of what AI could mean for the world, or even for them personally.

The long and short of it is: Yes.

Incredibly, 82% of all internet traffic is video-based in 2022.

Since its inception through TV advertisements in the ’40s, video marketing has been an efficient, engaging and accessible way of conveying your company message and identity.

A lot has changed in 80 years, but despite this, video continues to be the go-to content format for every generation. Whether it’s the soaps on TV, YouTube tutorials or TikTok, video has seeped into every facet of our lives in 2022.

With over 86% of businesses using video in their marketing plans, it’s important that the construction products industry tries to stay ahead of these trends, else it risks falling to the wayside.

As part of International Women’s Day, every industry in the UK is turning their attention to their sector, looking at the diversity or, rather, lack thereof.  And, unsurprisingly, the construction sector does not provide us with an encouraging picture... To contribute to a wider awareness of the situation of women in the construction sector, we have gathered some of the most relevant data available.

By the end of 2022, CRM technology is projected to be the single largest area of revenue within enterprise software.

A bold statement to kick things off with, I know. But the CRM trends in the last few years make things very clear: CRM systems are becoming a fundamental part of any business. Within just a couple of years, we have seen huge advancements in the sophistication level of CRMs.

By now, most of us have listened to at least one podcast in our lives. And if you haven’t? What’s stopping you?

Podcasts are one of the fastest growing forms of newer media out there today. In 2021, the number of monthly podcast listeners increased by more than 10% year-on-year to 117.8 million

As a building product brand, podcasts can offer on-demand information about strategy, growth and business trends to help keep you up-to-date on your industry.

In this blog we will highlight some of our podcast top picks, that you can listen to on your commute to work, lunch hours or even in your spare time if your that way inclined!

As we head into a new year, when it comes to reassessing your building product’s approach to marketing, you want to have a data-led approach and be guided by the science.

Only through this approach can you meet your KPIs and begin to see actual business growth.

We’ve picked the latest construction marketing trends that can help your building product business reach your targets for the next 12-months.

Personal and professional development is fundamental in an industry that is so competitive and always changing.

The construction industry has seen a big shift towards digital trends and channels in recent years. With a new year approaching, now more than ever, is a great time to pick up a book and get ahead of the competition.

Sales trends are forever changing across the world.

Wherever you are, your sales team needs to be on top of its game or your business will unfortunately suffer. Whilst many trends never stay forever, it is important to know what is being used and how effective it will become for your business to stay on the top.

With that in mind, here are seven modern sales trends for your building product business.

Digital twins, virtual reality and augmented reality. These might seem like terms plucked from the latest Ridley Scott flick, but in the space of a decade, they have gone from something of a science fictional pipedream to part of everyday life.

With technology continuing to accelerate, it’s only a matter of time before these new developments become part of the construction industry, helping your business create a digital twin, grow and stand out against your competitors.

Within marketing, trends continuously evolving. And even though studies have shown that the construction marketing industry is slower to adapt, this is your chance to get your building product business ahead of your competition.

Keeping up with new technology and trends can be difficult, so we've compiled a list of 5 marketing trends and techniques to adopt in your construction marketing in 2022 and beyond. 

What can marketers look forward to? 

And which new marketing strategies will be the most effective? 

Please continue reading to learn about the latest digital marketing trends and apply them to your building product business…

Design and build procurement has had mixed results for manufacturers and architects alike. But recent events and the climate crisis are going to be a game-changer

A post written by architect and friend of Insynth, Paul Iddon ARB RIBA.