Dan’s LinkedIn: https://www.linkedin.com/in/dangingiss/

Dan’s Twitter: https://twitter.com/dgingiss

Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including digital customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.

Dan is the author of the book, ‘Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media’, a host of the Experience This! podcast and a regular contributor to Forbes. He is a recognized thought leader:

Victor’s LinkedIn: https://www.linkedin.com/in/victorpan/

Your words are golden on the web. The more you write around a topic, the more Google recognises you as a reputable source. Google’s algorithms dictate that your website will rank highly based on keyword usage, relevance, site design and other factors.

Google provides the highest quality, most relevant results based on the keyword(s) used by the searcher.

As a building products manufacturer who wants more traffic on your site, you need a secure content strategy that puts you in the best position to rank highly on search results.

Training within your marketing team is just as important to how you educate your prospects and leads. To ensure you provide the best service you need to be in the know and up to date with the latest trends.

As technology advances all the time the key is to be aware of the opportunities available. This is to ensure that when the time comes for your services to advance you’re already aware of how it works.

Consistently Creating content takes time. In fact, most building products and construction companies attribute the fall in progress with content creation to lack of time.

Repurposing content allows you to extend the life and value of your content by changing it to serve a different purpose. For example, you could change a blog into a video. The message might be the same, but the channel or format through which it is consumed will be different.

To begin this post, I’d like to share some statistics that might surprise you:

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

Why Does Effective Writing Matter?

Words are the currency of the web. The words that people see are what prompts a decision. An action. With that being said, your content is what will make or break a decision to buy into your brand.

You can’t (and shouldn’t be expected to) pluck ideas out of thin air. This expectation would be both unobtainable and unrealistic. That’s why you need to consider a way in which you can generate ideas that work for the benefit of you and your team.

What Can You Expect From This Blog?

At this stage, you should understand what content is and how to implement a framework for content creation.

You have your blog titles and a time-frame in which to distribute them. Now, you’re tasked with actually writing the content itself. 

Let’s say you’re at the start of your journey when it comes to content creation and you’re wondering where to begin.

In an unusual move for Google, the officially announced an impending algorithm update this week.  Google described it as the June 2019 core update.

The update began rolling out on the Monday 3^rd June, impacting Google search ranking and listings positively and negatively across the globe.

Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.

Hiring a marketing agency can help take your company to the next level. You get to work with top strategic and creative talent without the huge overhead, training and recruitment costs. There’s no shortage of digital marketing agencies, so how do you go about choosing an agency that best suits your needs?

There are plenty of good articles with questions to ask your prospective agency but rather than getting concerned with the small details, I want to give you the questions to:

PPC (Pay-per-click) is an advertising model that allows building product companies to have their company appear both above and below the organic search engine results. You’ll pay the search engine every time somebody clicks on your ad regardless of how many times its shown.

Rarely do we speak to a building product company that hasn’t tried paid advertising at some point in their marketing strategy. Do we blame them? Not at all, testing different marketing strategies to find out what works best for your company is part of growing a business. That said, there is a point at which too much paid advertising becomes a problem.

We want to help you get the data & facts to showcase the ROI of your construction marketing efforts. In this blog we talk about the problems marketers face and how they can be solved.

Next time it comes to asking for headcount or budget you’ll have the data and facts to showcase marketing as a direct driver to revenue.

Building product companies are putting a lot of time and effort into their marketing strategies to support brand awareness, customer satisfaction and their sales team.

How can you be sure your campaign collateral, social media posts and blogs are making an impact with specifiers, architects and contractors and growing your business?

Most websites have a FAQ page somewhere on their website but they’re not always optimised for search engines. You may not even need a FAQ section but its become a page that is seen as important as ‘About Us’ and ‘Contact Us' pages.

David Hamill advises that if your FAQ page is answering questions that the rest of the website should answer, then you have a problem with your site content.

Some people overlook the potential and the opportunity FAQ pages offer, with many including questions that are very samey and repetitive, providing answers that come across as patronising.

From our conversations across the construction industry, it’s clear that building product Sales Leaders view content marketing with suspicion, feeling it could hinder their chances of getting in front of prospects and customers.

Once we explain the benefits to them and their teams of a well executed inbound marketing strategy, they soon understand the potential to help them improve lead generation and lead quality.

Making their sales team busier, more respected in their sector and getting them in front of more influential decision makers and specifiers.

Read on, to find out how we explain the key benefits to sales of inbound and content marketing.

An architect likes the look of your building product. In fact, it has the potential to offer the ideal solution for the architect’s project. They just need to check the product specifications on your website.

But these haven’t been included in the product information.

The architect has no way of knowing whether your building product is right after all. The architect could find your contact information and get in touch to clarify the details.

Or they could Google your competitor. The latter takes a fraction of the time.

Product directories are used and trusted by thousands of specifiers, clients and installers.  They are widely used to access information about building products and generate high levels online traffic.

Their aim and purpose is to provide specifiers, architects and consultants with comprehensive, up to date information, inspiration and the latest news on product and technology innovation.

Discover how to get the most out these valuable resources to create awareness for your brand, increase specification, improve your organic rankings on Google and generate new sales leads.

Yesterday, Insynth presented on how digital marketing is changing the way that specifiers and buyer engage with building product brands, and how you should adapt your marketing plans to keep up to date with these changes.

Old fashioned traditional ways of reaching your audience such as cold calling, trade shows and brought contact lists are all suffering.

This blog summaries the struggles and challenges that building products companies face and how you can approach them. We’ve also included our presentation from the day for you to view.

Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.

Insynth have been running a blog series on the upcoming SEO trends of 2019 that your construction marketing team need to embrace in order to succeed in the Google rankings.

In this final instalment, we’ll be exploring image search. This developing search method allows users to carry out organic search using there camera.

For SEO professionals in the building products sector, this is a game changer for how you’ll carry out your construction marketing strategies.

Read on to find out more…

In this 3 part series on the upcoming SEO trends that you need to know in 2019, we’re looking at the most important factors that you need to consider when applying your SEO strategy for construction marketing.

In this second instalment, we’ll be exploring how you can leverage your SEO strategy to showcase your building product’s company

Read on to find out more…

The new year is now well underway. For many SEO professionals in the construction marketing industry this is the time to start looking forward to the upcoming trends for 2019 and leverage the latest techniques to dominate in the SERPs.

It’s a well-known fact that search engines are getting more intelligent every day. If you want your building products company to achieve top rankings in 2019, you need to be ready for the latest SEO trends and developments that are coming up.

Read on to find out more…

As America is bigger, it’s only natural that they are the first to start some trends and take on new technology. An advantage to us is they can test out these trends to find out which ones work better than others.

We can then implement the successful trends into our marketing strategy. It’s equally important to be aware of what may be about to take off and get ahead of your competitors.

It’s late, you’ve run out of teabags and the in-laws are coming in the morning. The shops are shut for the night and you have a million things to do tomorrow before the family arrive.

No problem! Just shout “Alexa, order me a packet of tea bags” safe in the knowledge that by the time you mother in law pulls up outside your tea caddy will be freshly filled and you won’t have had to brave the supermarket to achieve that.

Now imagine you want to move to a new house and you can’t find quite what you’re looking for on the market. Why can’t you just ask Alexa to build you a house?

Well, with Amazon Fund making a move on the construction industry you may soon be able to do just that. Read on to find out more…

To further our mission to bring inbound to the construction industry, Insynth Marketing are thrilled to introduce Luke Monterosso, who joins the team as a Business Development Manager. 

Luke is responsible for growing their client base by introducing sales & marketing professionals from the building products industry to the Inbound philosophy.

Read on to find out more…

Google is always looking for good content. It wants to give the user the best experience and puts the best content at the top.

Content that’s easy to read is useful to the reader. It’s more likely to be on page one of Google and has a higher chance of being found online.

One of the best ways to do this is to write content for a wide audience.

Read on to find out more…

Google algorithms are constantly developing. Their ever-shifting nature has created a dynamic space where competition is fierce to achieve and maintain top positions on search pages.

This constantly changing landscape of Google algorithms has a created what can sometimes feel like a hostile environment. Content creators and SEO experts are constantly having to adapt their strategies to maintain the top positions on Google or to climb the rankings on their keywords.

Let’s look more into the volatility of Google’s constantly changing set of rules…

Growth.  It’s compelling, alluring and addictive.  It’s also tough.

It’s getting harder to generate more leads, win more customers, up-sell, cross-sell, increase market share and make more profit using the tactics that were so successful just a few short years ago.

It was Einstein who famously said, “insanity is doing the same thing over and over again and expecting different results”.

So, is your reluctance to alter your approach, tactics and mindset in your quest for increased growth madness?

Google algorithms are always changing. Their constant state of flux is directly related to our changing habits when searching online.

With 200 factors being analysed, picking a starting point for construction marketing can feel daunting.

Insynth have been blogging about how you can write content that conquers Google’s algorithms to help you win the top positions.

Read on to find out more…

Are you a storyteller or an opera singer?

This might seem like a strange question but stick with us.

Here are Insynth, we’ve been learning about content writing, and how working in the style of either an opera singer or a storyteller can impact on the reader’s perception of you.  

Keep reading to find out more…

Kicking off this year's Microsoft Future Decoded event in London is Cindy Rose.

Cindy is the CEO of Microsoft UK. The event takes place at the ExCel Exhibition Centre at the Victoria Docks in London. The two day event covers a range of technological topics from A.I. to using the cloud and building trust around it. 

Read on to find out what Cindy's keynote speech was all about...

In construction marketing, visual images can make a substantial difference to the impact that your content has one your readers.

So, you’re a building products manufacturer with a website that clearly displays all your construction products, but you’re just not getting specified by architects, and you’re wondering why.

Is it possible that you’re guilty of the four pet hates of architects?

It’s time to find out.

Contour Heating, a heating solutions manufacturer based in the West Midlands, has been working with Insynth to boost their Google rankings and site visibility and to produce content that helps them to stand out from the crowd in the HVAC community.

After less than one year of working with us here at Insynth, Contour Heating now hold multiple number one spots on Google rankings and have the highest site visibility over all their main competitors!

Impressive right? Read on to find out more!

Billed as a ‘Question Time’ style debate, the CIMCIG evening focused on the role that traditional UK construction media plays in an age of social and content marketing, and which, if any, media can you trust.

What did we learn?  Which media channel is right for your audience? What will publishing look like in 10 years’ time? Who can be trusted in the age of ‘fake news’?

In an industry driven by expectations, professional photography for construction marketing is more important than ever.

High-quality images of completed building projects or developments-in-progress make up a portfolio of success to show to prospective clients who can meet their needs.

Insynth have been working alongside Paul Scott of Front Elevation to discuss why professional photography is so important and the impact that it is having on Paul and his clients.

Read on to find out more…

Recently, we to spoke a company that had tried content marketing and had given up after a couple of months.  They’d written a handful of blog posts, but once the blog posts were live, nothing happened.

They didn’t gain any leads and their traffic barely increased.  The company concluded that no-one was interested in reading their blog posts.

But questions exist around every topic.  Humans have an innate curiosity; they want to know why, and then, they want to know how.

If your blogging strategy isn’t consistent and optimised to answer your prospects’ questions, it might seem that no-one’s interested in reading your content.  But, if you blog for your construction market, there’s always ways to bring traffic to your building products website, attract leads and maximise sales.

Blogging, when done right, can work for everyone.  

Insynth explained to the company that a few unconnected blog posts aren’t enough.  To drive results, they need to treat construction blogging like growing an orchard.  Just as trees in an orchard need consistent nurturing to be healthy, blog content needs to be gradually built up to drive traffic.

Here’s how you can grow blogging as part of your construction content marketing strategy to reap the fruits of your labour.

Insynth are delighted to congratulate in-house Digital Content Marketer, Abby Buchan-Howard on graduating from the University of Wolverhampton with a first-class degree in Creative & Professional Writing and English.

Just as Amazon has created turmoil in high street retail, Apple disrupted the music industry and Facebook changed the way we keep in touch, new technology, most of which is becoming available now, is about to change the way we do business in Construction.

Is your business going to be the next Blockbuster – killed by an obsolete business model, or will you be the Netflix of building products, taking action now to take advantage of the disruptive potential of AI?  It's time to incorporate this new technology into your construction marketing strategy.

As 3 of over 24,000 attendees from just one of 110 countries involved, Insynth travelled to the USA for the 2018 INBOUND conference: three days of keynote and breakout sessions, brimming with learning, inspiration and connection.

Hosted by HubSpot, the Inbound sessions covered everything from content tricks, to SEO techniques, to the neuroscience of engagement.

We're ready to offer the secrets uncovered at the conference for our clients. 

Below, you'll find links to our live-blogs of sessions that will help you to meet your marketing goals.

Each category of Inbound sessions brings a wealth of new, inspirational tips that are designed to help your building products company grow better.

Insynth have teamed up Competitive Advantage to offer an extended early-bird discount to our blog subscribers for their one-day course on “Creative Demand Through Specification”!

Read on to find out more about this training and how you can get an exclusive discount...

With the rise of voice search and evolving Google algorithms, many are beginning to question whether keywords are still important in the modern world.

Since one piece of content can rank for a range of keywords, the focus is on quality, not quantity. The focus should no longer be on keywords, but on key topics.

Here's how you can keep your keyword research and SEO strategies alive in the context of modern search.

Hosted by Pamela Vaughn of HubSpot, How To Get Started With Conversion Rate Optimisation was an Inbound 2018 session focused on sharing the skills needed to use content marketing for the purpose of conversion rate optimisation.

This goal was to learn how to increase lead generation and traffic to your site through the production of fully optimised content that will encourage visitors to convert when they come to your website.

90% of customers say that video helps them make buying decision and 65% say that seeing video makes them more likely to buy.

Here's how you can make brand videos with next to no cost to increase your sales in under 20 minutes, maybe under 10, and just possibly, under 5.

Scott Harrison opened the final day of the 2018 Inbound conference with his inspirational story about changing his life to bring good to others.

Scott talks about how you can change your story to change your life - and the lives of others - and this applies to business too.

Through Scott's organisation, Charity: Water, millions of lives have been saved through the provision of safe drinking water. You can save lives too.

How do you create content that sticks in your audience's minds?

How do you leave your readers with questions?

How can you tell compelling stories?

These are the questions that Nadya Khoja answers in her 2018 Inbound Conference session. With her answers, you too can create viral content.

Hosted by Colin Gray, Conquering Consistent Tools & Tactics, was an Inbound 2018 session about learning to use podcasting as part of a wider digital marketing campaign and how to apply the tools learned throughout to the product of amazing content for everybody to consume.

Hosted by David Hooker, Reading Visuals To Write (Right) Stories focused on teaching marketers how to use visuals to tell stories about their brand in a readable and exciting way.

The Inbound 2018 session was aimed at marketers wanting to produce visual content that tell stories and send messages that audiences and customers can engage with and enjoy.

'The hard part isn't coming up with ideas. It's picking the best ones' - Brittany Berger

Quality isn't about the number of blog posts that you publish. It's about the number of qualified leads that you can generate from compelling content.

Here's how you can remix and re-purpose content strategically to generate leads without constantly running on the hamster wheel of content creation.

Hosted by Marcus Sheridan at the Inbound 2018 conference, Contagious Content was all about how to understand your buyers and to ensure that your content is answering the questions that they need answering in order to get them to come on board with your brand. 

The aim of the talk was to takeaway the ideas and steps needed to move your content marketing process forward so that the sales AND marketing needle starts to shift for your company. 

'Your actions are a huge part of your story' - Lisa Gerber

Humans are wired for stories. We don't remember statistics; we remember how we felt when he heard hard-hitting, emotional stories.

But telling stories takes work, thought and time if you want to connect with your audience.

Here are the powerful techniques that you need to implement for your stories to resonate with your readers and generate leads.

'Customers are people first and buyers second.' - Patrika Alis Cheston

No matter what your product is, you're marketing to customers. Even for 'boring' products, people care about their experience with your brand.

Focus on meeting the need instead of selling the product. 

Here's how you can make sure you're always talking your customers' language.

Are you regularly blogging? Updating your social media accounts? Emailing your leads?

And are you often featured in newspapers, magazines and other media outlets?

No? There are so many uncovered methods of getting press coverage for your company. And it's all about getting credibility to gain authority in the marketplace.

But remember, 'you can't be vanilla if you want to engage with the press' - Janet Murray.

Hosted by Nathan Rawlins at Inbound 2018, Lessons Learned In Viral Marketing focused on giving insights into the highs and lows that come with viral marketing. Rawlins, who has experienced the force of viral marketing from both of these sides, hosted the talk  at Inbound to share his insights. 

Hosted by Frank Maguire at Inbound 2018, Head Of Marketing Development for Sharethrough, How To Create Videos was all about the importance of video in a world where it is becoming one of the most consumed medias out there. The insights gained today will be being applied to Insynth’s marketing strategy moving forward!

Shonda Rhimes, writer of the hit TV series Grey's Anatomy, opens Thursday at Inbound 2018 with her keynote speech on performance, writing and her career. 

Rhimes's company; Shonda Land is now teaming up with Netflix to exclusively produce content for that platform. Her talk about Inbound is focused on her career and time on set of Grey's Anatomy and how the production process have influenced her work moving forwards

The pace of innovation and new features in the HubSpot ecosystem is mind blowing.  Since Inbound 17 there have been more changes than I can keep track of and every week there is a new feature to impress.

Learn about the big changes to the suite that were announced at the Inbound 2018 conference, and how these could help you supercharge your business growth.

'Create journeys fuelled by an undercurrent of emotional value.'

In Karin Krisher's storytelling session at the Inbound 2018 Conference, Karin discussed the secrets of framing your company stories with emotional context.

Emotion needs to be integrated into the six main narrative elements: plot, character, theme, conflict and setting.

Here's why.

Opening this afternoon's keynote at Inbound 2018, HubSpot's Brian Halligan kicked off with a discussion about applying a flywheel to your business for accelerated growth.

HubSpot's flywheel moves from an attract phase, into an engage phase, into a delight phase in order to convert website traffic into free users, then into customers, and finally into promoters.

Here's how you can use a flywheel to fast-track sales success for your company.

'What is the relationship between a great story and change?' - The question that Bridgit-Antoinette Evans opened her session at the 2018 Inbound conference with.

To answer this, you'll need your imagination.

Bridgit focuses on brand-building and compelling stories that resonate. She discusses how to change customer perception and create positive impact through media and communications.

53% of B2B buyers said they would prefer to gather information online and not have to talk to sales (Forrester Research, Inc). The unpleasant truth is, most people don't want to talk to you.

Gaetano DiNardi's session at the Inbound 2018 conference teaches important lessons in leveraging technology to build a modern sales process to maximise results.

Here's what you can apply from Gaetano's lead generation tips and tricks.

Think about what boredom means to you. Is it guilt about wasting time? Loss of incentive or purpose? Lack of concentration?

Neuro-scientifically speaking, some people are biologically more prone to becoming bored than others. Those who are less likely to become bored tend to have a clear purpose, mature interpersonal relationships and autonomy. But what if you're lacking these things?

Here are our key takeaways from Carmen Simon's session on The Neuroscience of Engagement at the 2018 Inbound conference.

If Failure Isn’t An Option, Then Neither Is Success

Opening the first full day at Inbound 2018 is Beth Comstock, former Vice Chair of one of the world’s largest companies, GE.

Talking about how organisational change begins with the individual, ground up and how this approach strengthened GE and led to exciting developments for the business.

Every September, Boston Massachusetts becomes the staging area for one of the largest sales and marketing events centred on inbound marketing.

Inbound is about bringing together experts in content and inbound marketing from all over the world and getting them to share their knowledge and expertise with the thousands of attendees to this growing annual event.

Next week, Insynth will be attending alongside the 22,000 others set to land at Inbound. They will be attending talks with sales and marketing experts and learning more about the latest in the world of Inbound.

Keep reading to find out more about Insynth’s upcoming Inbound adventure…

There’s a real buzz at Insynth this week. 

On Monday, we’re heading off to Inbound 2018 in Boston.

What’s the difference between marketing and publishing? Are they the same thing, or too different to be compared?

In recent years, more and more companies have been adopting an inbound methodology into their marketing strategy. While it is not commonplace in the construction industry yet, we predict that it could have a major impact on the way businesses engage with the market.

Inbound marketing makes publishers of marketers. Using ideas such as content marketing to attract your customers, it can be a huge benefit to your company.

Read on to find out how you can turn your marketing efforts could become publishing opportunities for your building products company.

You’ve written a piece of content about your building products. You’ve proofread it for technical accuracy, you’ve added alt-tags to your images and optimised the piece for SEO. You press ‘publish’.

Job done, right?

Wrong!

Just because a blog post or web page is now out there for the world to see doesn’t mean that you never have to look at it again. In ever-shifting industries, such as construction where products, protocols and building regulations are often being updated, content can quickly be out of date.

Read on to find out how you can avoid falling into this trap and why reviewing your historical content regularly is so important.

Successful content marketing for construction requires high-quality technical articles with a steady frequency of publishing output.

Most businesses without a dedicated content marketing resources find this a real challenge and for digital marketers who are producing content; inputting technical knowledge into their content is not always easy.

Discover how to build collaborative teams to pump out high-quality content on a regular basis, improving your rankings and performance along the way.

Having a blog or news page on your website is core to your content marketing for building products strategy.

Blogging allows you to keep your clients and prospects up to date with your construction news, building product updates and current market insights.  By providing them with educational content that builds authority, you’ll encourage them to engage with you instead of your competitors. 

Your blog helps you to build rapport with your prospects.  When you regularly update it, you’ll constantly be fresh in the minds of your readers, and they’ll be more likely to convert into leads.

In fact, B2B companies that blog generate 67% more leads than companies who don’t (HubSpot). 

Read on to find out how you can generate more leads by getting the most out of your construction blog or news page.

Digital content marketing is an ever-changing industry that, when utilised properly, can be hugely beneficial to those embracing it. 

In the construction industry, a setting that is still taking its earliest steps towards bringing together the building products culture and the digital marketing mindset, there is a risk that marketers can get carried away, jump in head first without first understanding the full scale of a digital marketing task thinking that they understand it all.

The result is this; The Dunning-Kruger Effect.

Let’s look at how The Dunning-Kruger Effect can infect a Digital Marketing workplace.

You've heard the phrase "a picture tells a thousand words". Did you know that images in your website can improve your SEO? 

By loading your images with the right words in the alt-text, titles, file names, while considering a range of other factors, your images won't just say a thousand words, they will help grow you website traffic and increase your chances of having great rankings on Google. 

Read on to find out how images can be a great addition to your SEO and construction marketing campaigns.

Insynth prides itself on having a team of talented content writers working alongside clients to produce amazing results for their companies.

This week, Insynth is delighted to congratulate Digital Content Marketer, Charlotte McCormac on graduating with first-class honours in her English degree from Birmingham City University.

To support their mission to use storytelling and bring more colour to the world of construction marketing, Insynth has recruited a published creative writer to their growing content team.

A last-minute decision to visit Barcelona was a wonderful surprise from my wife; we’ve been talking about it for 20 years!  But with my Inbound mindset, it was more than the food, drink, architecture and culture that left an impression on me.

Here are a few of my experiences from the weekend and how my passion for Inbound was stoked again.

Do you have a digital marketing strategy?  Are your digital marketing efforts ad-hoc or aligned with broader business goals?  Do you understand the return your digital marketing is delivering to your business?

In recent years, everything has gone online and ‘on-demand’, adding to the pressure to join the digital race; new websites, social media, email marketing, CRM systems.  Most businesses now see digital channels as the mainstay of their marketing strategy. 

But, in this rush to get online, is strategy being left behind?

How many people confess that they’ve questioned whether content marketing really works?

Maybe you’ve read countless construction blogs before sitting down to write your own and are wondering whether it’s worth the effort.

It’s important to remember that while it’s easy to write, it’s not easy to write well.  Your content needs to support and impact the overall success of your business.  It needs to stand out from competition .  You don’t want to be shouting along with the rest of the chorus at the back of the stage.

So, is it worth it ?

Charlotte McCormac brings a passion for writing and a first-class degree in English to the role.

Shropshire based construction marketing specialist, Insynth, is delighted to announce the appointment of Charlotte McCormac as their new digital content marketer. Charlotte is responsible for creating exciting content for clients, as well as search engine optimisation and implementing inbound marketing strategies. Charlotte will be producing blogs, eBooks and whitepapers, as well as managing social media channels. 

In one of our recent blog posts, we discussed how long it takes for content marketing to work.  Blogging frequency and quality were the key topics, but it led to questions about more subtle signs that things are starting to work.

So, here’s a quick list of the sort of signals that you should be on the lookout for when starting out on your construction inbound marketing journey (we'd love you to add your own ideas in the comments at the end of the post).

A common question that we get when discussing inbound marketing with potential construction clients is "how long does content marketing take to work?".

There are a number of factors at play, but we'll give you some insight into how long it takes and when you can start to see results.

I recently returned from a major trade show.  I felt both angry with the disappointing effort from the majority of exhibitors, but also excited that there was hope that there would be a future for trade shows if exhibitors employed inbound marketing tactics.

This is why.

Getting your product news, case studies or opinion pieces published in reputable trade titles and industry blogs is a great way of publicising your brand, creating awareness, authority and trust.

Impress your boss and your colleagues by getting 'position 0' on Google and winning the race for prestigious featured snippets in Google.

Here is a 6-step guide to how Insynth replaced the Construction Marketing Association on a prized snippet in just 10 days.