53% of B2B buyers said they would prefer to gather information online and not have to talk to sales (Forrester Research, Inc). The unpleasant truth is, most people don't want to talk to you.
Gaetano DiNardi's session at the Inbound 2018 conference teaches important lessons in leveraging technology to build a modern sales process to maximise results.
Here's what you can apply from Gaetano's lead generation tips and tricks.
His hybrid experience in SEO and content marketing helps Gaetano to win business results, growing sales by 426% for Sales Hacker.
The top B2B lead generation channels are, in order:
These are the areas where you want to focus your lead growth. Different types of content align to different stages of the buyer's journey, so think carefully about your choice of campaign material.
Gaetano recommends the following tools for podcasting:
...and the following tools for webinars:
Tip #1: Due to the RankBrain Google algorithm, optimum SEO is tailored for shorter Q&A style content. This is because Google now ranks content based on searcher intent, and answering questions can help you to secure featured snippets. Ensure that your content answers questions that are being asked in your niche.
Tip #2: Gaetano recommends linking a table of contents to every lengthy piece of content that you produce. This helps Google to crawl your information and decipher what kinds of questions your content answers.
Tip #3: Re-purpose your content to create articles, blog posts, images, eBooks, presentations, social media posts and email teasers. Don't waste your resources. This will save you time and money.
Sometimes, social media status updates are underrated. Many think that writing articles is more important. But status updates are conversational and easy to digest. They spark engagement and debate. Likes and comments create velocity that fuel the fire of conversation.
Here's how you can spark conversations:
Consider the following questions to ensure that your content meets your prospects' needs:
To create compelling content that generates leads, fill your content with the following
Save time by accelerating your construction content marketing and blogging growth with Insynth’s Inbound Starter Plan. Insynth can co-ordinate and maintain your construction blog, producing and sourcing high-quality content to reach out to your audience and attract them to your building products company.
We offer personalised packages to meet your requirements and budget. Our current special offer is our Inbound Starter Plan. You can trial inbound and world-class sales and marketing technology to gain traction with lead generation. For less than the cost of one ad placement, or a fraction of the cost of a trade show, you can generate more high-quality leads than both combined would have produced. For a small investment (not to mention our money back guarantee), Insynth will provide:
|
About Insynth
Insynth Marketing is a leading UK construction marketing consultancy based in Shifnal in the West Midlands. Insynth employ the latest inbound marketing techniques such as construction inbound marketing, to help building product manufacturers grow their businesses by aggressively driving sales lead generation activity.
As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.