Did you know that the construction industry has gone digital?
Well, you cannot say that we did not warn you! Since 2020, the built environment has undergone a significant transformation recognising the need to keep up with new trends and to ensure that they have the right tools and resources to grow their building product business. And, for that, people are finding that the key to success in this digital world is communication. Is your marketing geared to work in 2023?
While architects, specifiers, and contractors are encouraged to focus on industry-specific courses for their CPD hours, professionals from all areas have recognized the benefits of learning about marketing-related topics and how the way we communicate the benefits of a particular product or service are evolving. Comfortable within the inbound methodology, Insynth recognises inbound marketing as the new way of driving interactions, prioritising personalisation, relevance, and value.
If this is something that you would also like to learn about, HubSpot has got you covered!
To support education worldwide and invest in personal development, HubSpot Academy has organised World Certification Week, a global, virtual, week-long certification marathon.
This project, initially launched in 2010, has been a resounding success for the past three years, raising almost £79,800. This is because, for each certification completed between the 15th and 19th of May, HubSpot will donate £3.58 (up to £39,925) to different education-focused charities. This year, HubSpot will support Teach for All, Teach for Japan, Laboratoria, Children’s Wishing Well, and Indigenous Literacy Foundation.
If you cannot wait to learn about how you can further your inbound knowledge benefiting from this event, keep reading!
Or, jump to the topic that you find most interesting!
HubSpot Academy is committed to transforming the way people and companies grow by offering free online trainings for the digital age. For over a decade now, HubSpot has invested in the people that want to keep learning, ensuring that they have the right resources to grow personally, socially, and professionally, offering users the tools and strategies necessary to grow not only their business, but also themselves.
Embodied in the initiative of HubSpot Academy, HubSpot has recognized that its users are busy and operating in a fast-paced environment, with an overwhelming amount of content to navigate. As a result, they prioritized delivering compelling and focused certifications that provided extensive and specialized bite-sized knowledge, making it easier for users to consume and apply the information to this rapidly changing market.
“Getting certified with HubSpot Academy can support your career by breaking down the barrier of entry into marketing, sales, and service roles. This week is dedicated to the Academy's purpose to empower our global learning community through inbound experiences to support individuals’ and organizations’ career development,” said Courtney Sembler, Director of HubSpot Academy.
HubSpot's World Certification Week is a week-long event where HubSpot offers free certification courses to anyone who wants to learn more about inbound marketing, sales, and customer service. During this week, participants can take any of the HubSpot Academy's certification courses for free, and upon completion, they will receive a digital certificate that they can add to their LinkedIn profile or CV.
Whilst this event has been popularly geared towards marketeers, this event is a great opportunity for anyone who wants to improve their skills and knowledge in these areas, and it is open to anyone around the world. The courses cover a wide range of topics, from inbound marketing and sales to customer service and content marketing. Whether you're a beginner or an experienced professional, there's something for everyone.
To participate, you simply need to register for the event on the HubSpot Academy website and then choose the courses you want to take. You do not need to be a HubSpot user to join the HubSpot Academy and joining the Academy will not require you to sign up for a portal or a subscription. It is totally free and so are the certifications!
All HubSpot users have access to the HubSpot Academy Library so, it is a simple as logging in! Yet, if you're not a user yet, it's never too late to sign up for free. Simply create an account in HubSpot Academy and start exploring the platform's content at no cost. The HubSpot Academy offers over 40 industry-recognized certification courses and is on its way to reach half a million actively certified users by the end of this month!
The courses cover a wide range of topics, including inbound marketing, sales, customer service, and more. The content on the HubSpot Academy can be found classified through different criteria. All users can sort the information by difficulty or duration, as well as by content type. HubSpot also allows users to search by certification type, making it easier for those users who are in search of certifications to improve their CV or, in this case, support an educational charity.
Keep in mind that only certification exams passed between May 15th-19th will count towards the donation to the selected charity. Once completed, HubSpot will provide you with a downloadable PDF certificate that can be shared on social media with the hashtag #worldcertificationweek. Make sure to join the World Certification Week group hangout so you can meet your fellow learners, post your tips, ideas, and questions, sign up for events, and more!
In order to take the learning experience to the next level, HubSpot is also offering live events throughout the World Certification Week, like last year, HubSpot will offer virtual events leading up to and during World Certification Week. This is meant to provide additional opportunities for education, networking, and support!
If you're considering getting HubSpot certified but feeling hesitant, remember that growth and progress often come from stepping out of our comfort zones and trying new things. Embrace the opportunity to learn and be inspired by exploring new ways to help your business thrive. Don't be afraid to take a chance and see where it leads you!
Now that we have convinced you, you might be asking yourself “where do I start”?
If you want some extra resources on marketing, you can also check out our guide "The Essential Guide to Content Marketing For Construction", where we comprehensively evaluate content marketing, ordering insightful chapters into digestible chunks for building product businesses to action with minimal effort.
If you want some extra resources on marketing, you can also check out our guide "7 Pillars of Lead Generation", where we provide you with a plan to provide your building material business with a steady stream of new leads to grow your business and increase profitability.
If you want some extra resources on marketing, you can also check out our "CRM: The Beginners Guide For Your Building Product Business" which will guide you through the intricate details which determine whether a CRM could be right for your business, along with detailing the range of CRMs that are available for small, medium and large businesses.
Well, HubSpot is more than just HubSpot. It is a platform designed following the inbound methodology and, diving into its resources can help you better understand what it is considered to be the future of marketing as we know it! The construction industry is a dynamic and innovative field that offers many exciting opportunities. By expanding your knowledge of the tools available, you can gain a better understanding of the diverse range of applications within the construction sector.
And, of course, as digital technologies continue to transform the industry, staying up to date with the latest software can help you stay competitive and succeed in this fast-paced environment. We can help with that!
It can be hard to keep up with everything that goes on, especially when companies like HubSpot invest heavily in their product teams, launching new tools, resources, and BETA features every month! To help you stay up to date, we publish a monthly recap of all HubSpot updates within the month, telling you about the most recent marketing strategy hacks and how these can be helpful for busy building product professionals.
HubSpot Academy is also continuing to invest in the global learning community with new educational opportunities including upcoming courses on AI, expanded group learning options, and updated trainings for sales leaders. And they’re offering it in six languages (Spanish, French, Japanese, Portuguese, German, and English) to provide global learners with the necessary resources to grow their careers.
All HubSpot and non-HubSpot users can join the Construction HubSpot User Group (HUG), hosted by the CEO of Insynth Marketing, Leigh Simpson. In HUGs, people are able to connect and learn from each other, as well as to attend webinars. There are also user groups dedicated to industries like engineering and manufacturing.
You can also join study groups on the HubSpot Community. These are hyper-focused forums where people interested in specific topics can connect and network. HubSpot currently curates ten study groups and they are open for suggestions of new ones!
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.
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