Businesses must constantly adapt and evolve to stay competitive.
A significant part of this adaptation involves the effective management of their online presence. A robust online presence is crucial for construction companies to attract potential clients and showcase their portfolio of projects.
A well-managed website is often the first point of contact for potential customers, making a positive impression essential. A CMS allows construction companies to regularly publish content, such as project updates, blog posts, news articles, and case studies. Construction projects, company information, and industry regulations are subject to change and, therefore, a CMS should make it easy to update and maintain the website, ensuring that it reflects the most current information and complies with industry standards.
So, what can a good CMS do for your building product business?
At INBOUND23, websites were a hot topic! It's not surprising that websites took centre, since companies are looking for innovative ways to leverage their websites to engage with customers, drive sales, and provide exceptional user experiences.
One example that illustrates the challenges many companies face is a company whose website was built on WordPress with a 3 out of 100 health score. This outdated website would crash whenever updates were required, causing frustration and inefficiency. Another case we came across involved a custom-built website that hindered growth and adaptability, making it difficult to keep up with the evolving needs of the business.
But what does the journey to the right CMS look like?
Recognising the need for a change, these companies go on a meticulous journey to select the perfect CMS that would address their unique challenges. This process often involves a deep dive into understanding the issues they might be facing and identifying the essential requirements for their websites. These requirements extend beyond just user experience (UX) to include internal productivity needs. They needed a CMS that would empower junior staff to make changes efficiently. Finding the right agency to support them in this transition can also be a crucial step in their journey.
Both companies that we spoke with had made the switch to the CMS Hubs.
After careful evaluation, they were drawn to HubSpot CMS Hub for several compelling reasons:
The transition from their respective websites to CMS Hub was a surprisingly smooth process.
With the support of HubSpot experts and partners, both companies redesigned their websites from scratch and completed the migration within just four months. This rapid turnaround allowed them to quickly benefit from their new and improved digital platforms.
The impact of the move to CMS Hub was nothing short of astonishing:
Both companies attribute much of their success to partnering with the right agency. This partnership offered expertise and guidance throughout the transition. These examples serve as compelling illustrations of how moving to HubSpot CMS Hub can lead to massive ROI and transformative improvements in a company's online presence.
As the digital landscape continues to evolve, businesses that invest in user-friendly, scalable CMS solutions like CMS Hub are well-positioned for sustained growth and success.
At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience.
The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.
As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, SEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.
Book A Free Consultation Today to discover more.