Henry Jones
Whether you're supplying to contractors, architects, or specifiers we'll show you how to get your videos ranking higher on search engines, driving more traffic to your website, and helping you grow your business.
In today's digital age, creating video content is becoming increasingly important to reach and engage with your prospects and leads. From highlighting your latest projects to demonstrating your expertise, videos can be a powerful tool for your marketing efforts. But with so much competition online, it's important to optimize your videos for search engines, like Google, to make sure they're seen by the right people. In this blog post, we'll cover 6 tips and best practices for optimizing your videos specifically for SEO in the construction industry.
Choose the Right Hosting Platform
When it comes to hosting your videos online, it's important to choose the right platform. While YouTube is the second largest search engine after Google and can help improve the visibility of your videos in search results, it may not always be the best option for smaller construction businesses.
If you want to embed your videos directly on your website, you may want to consider hosting them on a platform like Vimeo or Wistia. These platforms offer more control over your videos and can provide a better user experience for your website visitors. Using a platform like Vimeo or Wistia can help improve your website's loading speed, which is a crucial factor for both user experience and search engine optimization.
So, before uploading your videos, consider the benefits of each platform and choose the one that best fits your needs as a building products business.
Optimize Video Titles and Descriptions
To make sure your target audience easily finds your videos, it's important to optimize your video titles and descriptions. When creating your video titles, be sure to use descriptive and keyword-rich language that accurately reflects the content of your video. This will help search engines understand what your video is about and match it with relevant search queries.
Including relevant keywords in your video descriptions can further improve their visibility in search results. Don't be afraid to add context to your descriptions by providing a summary of what viewers can expect to see in the video.
By optimizing your video titles and descriptions with relevant keywords and descriptions, you can help your UK construction business rank higher in search results and attract more potential customers to your videos.
Use Video Tags
When uploading your videos to YouTube or other hosting platforms, it's important to use video tags to help search engines understand the content of your videos. Video tags are labels that you can assign to your videos, describing what they are about. By including relevant tags, you can help search engines index your videos and match them with relevant search queries.
When choosing your video tags, be sure to use descriptive language that accurately reflects the content of your video. Don't be afraid to include variations of keywords or phrases to maximize the visibility of your videos in search results. By using video tags effectively, you can improve search rankings and attract more potential customers to your construction video content.
Create Engaging Video Content
Creating engaging video content is crucial for businesses in the construction industry looking to attract and retain their target audience. The more engaging and valuable your video content is, the more likely people are to watch and share it with others. This can help improve your video's visibility in search results, as well as boost your brand's reputation and credibility online.
When creating video content for your construction business, consider what types of information your target audience is interested in and how you can provide value to them. Whether you're displaying your latest projects, providing helpful tips and advice, or giving viewers an inside look at your business, creating engaging and informative videos can help drive more traffic to your website and lead to more conversions. By focusing on creating high-quality, engaging video content, your building services business can establish a strong online presence and stand out from the competition.
Include Video Transcripts
Making your video content more accessible can help your business reach a wider audience and improve its search rankings.
One way to do this is by including a transcript of your video's audio. Transcripts provide a written version of the spoken words in your video, which can help search engines better understand the content of your video and match it with relevant search queries.
Transcripts can make your video content more accessible to people with hearing impairments, as well as those who prefer to read rather than watch videos. By including a transcript of your video's audio, you can make your content more inclusive and improve its visibility in search results. This can lead to more traffic to your website and help you establish a stronger online presence.
Optimize Video Thumbnails
Optimizing your video thumbnails is a crucial step in making sure your construction business's video content stands out and attracts the attention of your target audience. Video thumbnails are the first thing people see when browsing for videos, so it's important to make sure they're both eye-catching and relevant to the content of your video.
When creating your video thumbnail, consider using an image that accurately represents what viewers can expect to see in the video. This can help attract viewers who are interested in the topic and increase the likelihood that they will click on and watch your video.
Making sure your video thumbnail is visually appealing can help it stand out from other videos in search results, making your audience more likely to view and share it. By taking the time to optimize your video thumbnails, your building products business can improve the visibility of its video content and drive more traffic to its website.
Conclusion
Video has become an essential tool for UK construction and building products businesses that are looking to attract and retain their target audience.
Creating engaging video content is only half the battle. To ensure your videos reach the widest possible audience, it's important to optimize them for better search rankings. By following the tips outlined in this article, including:
- Choosing the right hosting platform
- Optimizing video titles and descriptions
- Using video tags
- Creating engaging video content
- Including video transcripts
- Optimizing video thumbnails
Your building products company can improve the visibility of its video content and drive more traffic to its website. Establishing a strong online presence through video content, helps your small construction business stand out from the competition and continue to grow and thrive online.
ABOUT INSYNTH
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.