Josh Simpson
How do you know which webpages are performing best?
How do you know which pages are generating traffic to your site?
How do you know which pages are getting low engagement?
In this era of digital transformation, it's simply not enough to let your building product website sit on a shelf to gather dust... it should be dynamic and ever changing, which is why monitoring your analytics is crucial.
Read on to find out more…
Helps You Set Realistic Goals For Your Building Product Business.
Your analytics reporting software shows you how your business is performing. You will then be able to take this performance data, and use it when setting goals.
Setting goals for many businesses can be guess work, and they may be asking “what do we want?”, But one question many businesses fail to ask themselves is “how to we get there?”.
Your analytics reporting software will give you the answer to the later question, as it shows you what’s performing and what isn’t. As well as showing you if your goal is actually achievable.
There is no point in setting goals without a realistic path to get there, the same way you wouldn’t get in a car and guess the route for where you want to go.
Analytics reporting software is similar to navigation software, as it shows you the most sensible, viable, and realistic route to get to your destination, or your goals.
Growing your business is a journey, so you need to prepare accordingly.
Monitor Progress
Once your goals have been set, you will be able to monitor your progress in achieving them. Your analytics software will allow you to change your action plan if need be.
Going back to the satnav analogy, if there is an obstruction, your satnav shows you and helps you to change your route. This is no different to analytics reporting software.
The analytics software will show what is obstructing you from achieving your goals. You will then be able to reroute and continue making progress.
This is essential to your building products brand growth. The key to progress is change. If something isn’t working why would you waste time and recourses continuing with it?
Being able to monitor, identify and react to problems with your analytics will allow you to push forward and grow your brand.
Supports Decision-Making.
Understanding your analytics can support the decision making within your building products. Once you have used your analytics and set your goals based off of them, you will be able to monitor your progress, and make decisions off the back of it.
Decisions should always be based on statistics and factual evidence. And using analytics reporting software gives you exactly that.
Analytics reporting software shows you data for anything you wish to track, whether it’s your website traffic with Google Analytics, or using social media analytics. All the data you will see will support your decision making within the business.
These analytics will show what’s performing well and what isn’t, this will then give you reasons to invest time and money into specific areas of your building products brand.
This allows you to optimise the areas that aren’t performing as well as others. Ensuring your entire digital process works for you and supporting future growth.
In Depth Analysis
In depth analysis should happen every time you look at your analytics data. Every change, no matter how little should provoke the thought of “Why?” why has it changed? What have you done differently to provoke that change?
If the change is positive, you should investigate why, and apply this to underperforming areas of your digital process.
If the change is negative, what caused it? That way you can avoid using that method in the future. Maybe you want to use what’s worked in other areas and apply what is successful to struggling areas.
Conclusion
The implementation and use of analytics will be beneficial for your business and will clearly show how much return you’re getting from your investments in certain areas, especially when it comes to your website and social media.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.