Sandy Bassi
Video is increasingly being used to promote products and services in a variety of ways.
Nowadays, you’ll see videos on landing pages, social media, webinars, and within emails. Videos can also be used to build awareness and build long-term relationships with your specified audience.
There’s a growing demand for video and its value in marketing, but are you taking advantage of it for your building product business?
Don’t be left behind by your competitors. Here’s why your building product business needs video marketing…
Video Marketing: Improve Your SEO
Video marketing can improve your SEO. HubSpot has found that 66% of respondents in a poll said they visited a website after watching a branded video.
This demonstrates that high-quality video content can boost user engagement and drive customer interest, resulting in increased traffic to your building product website.
This is significant since Google considers traffic and click-throughs as major ranking factors. The more visitors and clicks a site receives, the higher it can rank in search engine result pages (SERPs).
Because video is responsive across multiple devices, SEO is made easier with it. Many video services (such as YouTube and Vimeo), adapt to multiple screen sizes to become mobile-friendly. This allows your building product business to reach a wider audience.
In search results, Google's algorithm is giving more weight to pages with video content.
To make sure you’re making the most out of video marketing, here are some tips:
- Keep videos short – consider keeping them under 2 minutes
- Transcribe your video script – Google bots can crawl your content more accurately if you have transcribed the sound of your video (this also increases the likelihood that your site will appear in the SERPs)
- Optimise video content - By adding relevant titles, descriptions, and meta tags. So that search engine bots will be able to crawl it more efficiently.
- Have high-quality thumbnails – A thumbnail is your chance to grab viewers and increase click-throughs!
Keep Your Audience On Your Site For Longer With Video Marketing
On websites with video content, the average visitor spends 88% more time than on a page with other types of content. This means that including videos throughout your building product website can increase the amount of time visitors spend there.
This is because we’re captivated by video since it combines both visual and auditory senses. In fact, people process visuals 60,000 times faster than they process text.
Another factor could be that video explanations are more successful in aiding information retention.
For your building product business, you could create product videos, factory tours or demonstrate your manufacturing process to enhance your reach and retention rates. Videos like this also add a human element to your marketing comms.
Use Video To Boost Email Opens
Just using the word "video" in the subject line of an email can boost open rates by as much as 6%. Although email marketing is a great way to reach out to customers, videos take it to the next level.
Include a well-crafted video strategy that corresponds to your email content to boost your open and click-through rates. This is beneficial because your prospects are more likely to engage and interact with your email if they know it has a video.
You can even A/B test your subject lines with and without the word [VIDEO] in to see if it increases open rates.
Conclusion
Video content marketing is here to stay. Despite the fact that so many building product companies have become aware of these new marketing strategies, many are still debating whether or not to use them.
We hope that these reasons will help you adopt video marketing within your building product company so you can engage your audience to a new level.
Wondering where to start? Our studio has professional equipment and is a great space to kick off your video content.
Here is the space in action. Here's Bea speaking about Customer Experience:
Get in touch to find out more information.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.