Leigh Simpson
In an unusual move for Google, the officially announced an impending algorithm update this week. Google described it as the June 2019 core update.
The update began rolling out on the Monday 3rd June, impacting Google search ranking and listings positively and negatively across the globe.
Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that:https://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) June 2, 2019
Google usually release core updates every couple of months or so, with the last core update being in March 2019.
It’s unusual for google to pre-announce them, but appears that they are becoming more proactive in the way that they engage with the SEO community.
Google Search liaison, Danny Sullivan, described the release as nothing ‘big’, but that Google thoughts it would be ‘good to let folks know before it rolled out’. That’s quite a shift from Google.
How Will It Affect You?
As with any update, some sites may see their ranking fluctuate, some moving up, others down.
There have been stories of big impacts in the news, with the Daily Mail’s SEO Director, Jesus Mendez, claiming that they had lost half of their organic traffic overnight!
From our our perspective, we have not see massive changes. Some clients have seen a slight fall in rankings and traffic (less than 5%) while other have seen their rankings jump significantly, with one website improving their site visibility by over 25%.
We have also seen search terms that we were dominating for clients losing some rankings, which seems to be a deliberate strategy by Google to bring more diversity to search results.
Have you ever done a search and gotten many listings all from the same site in the top results? We've heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….
— Google SearchLiaison (@searchliaison) June 6, 2019
What Do You Need To Do?
Google have said that they are trying to reward sites that have good content, but may have been previously under-rewarded.
There’s no silver bullet or ‘quick fix’, and the advice from Google is to remain focused on building great content. This way your content is likely to rise relative to other pages.
This advice validates the approach that we advocate.
Investing in the creation and delivery of high quality content is the most effective way of building your brand awareness online, coupled with strong technical SEO and understanding the needs of your ideal audience.
To overcome the impact of the diversity update, it is worth re-purposing your content and partnering with building product directories and trade magazines to get it published, driving eyeballs onto your content via these channels too.
Conclusion
Google’s mission is “to organise the world's information and make it universally accessible and useful”.
With this in mind, it is evident that Google want to ensure that the best and most relevant information is appearing top of the results for your unique search query.
Only by understanding your customers and researching what information they are searching for in relation to your solutions and market, can you recognise the type of content that will be helpful, get you noticed and begin a mutually beneficial relationship with your potential customers and clients.
And that is pretty much what we do at Insynth. Identifying how to get you in front of a wider audience and creating the content that drives leads, specifications and orders.
To find out how to create the right content and super charge it’s performance online, talk to us today.
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About Insynth
Insynth Marketing is a leading construction growth agency based in Shifnal in the West Midlands. Insynth partner with ambitious building product companies in the UK who want to grow their business by at least 10% year on year.
As the only HubSpot certified agency to focus on construction marketing, we bring together digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and CRM implementation to;
- generate more sales ready leads,
- increase customer acquisition,
- improve client engagement, and
- deliver long term competitive advantage.
To find out how we can help your business grow book your free consultation today