Leigh Simpson
Keeping your performance website up to date is critical and time should be allocated every month to add or update new content, but what about keeping people up to date with these changes?
Keeping specifiers informed of new product updates is not only important but essential for the success of any technical building product company's marketing strategy. By providing timely and relevant information about new products, companies can build trust and credibility with specifiers, ensuring that they are aware of the latest advancements and improvements.
Here are a few effective ways to keep specifiers informed of new product updates:
1. Newsletters and Product Updates
One effective way to keep specifiers informed is through regular communication channels such as email newsletters or product update alerts. By sending out these updates, companies can ensure that specifiers are aware of any new products or enhancements, allowing them to make informed decisions when specifying products for their projects.
Consider creating an email list just for this purpose. Your customers can sign up through CTA's on the website and in your email communications, to be kept up-to-date through regular notifications and emails.
2. Social Media
Another effective method is to utilise social media platforms to share product updates. By posting regularly on platforms such as LinkedIn or Twitter, companies can reach a wider audience of specifiers and provide them with valuable information about new products. This not only keeps specifiers informed but also helps to create a sense of community and engagement around the brand.
Incorporating your team members in the product updates is a great way to make the content more engaging and put a face to your brand.
3. Webinars and Training Sessions
Additionally, companies can consider hosting webinars or virtual events to showcase their new products. By providing specifiers with an opportunity to learn more about the products and ask questions, companies can ensure that specifiers have a clear understanding of the benefits and features of the new products. This interactive approach not only keeps specifiers informed but also allows for valuable feedback and discussion.
A platform like Zoom or Goldcast is helpful for this.
4. Influencers and Experts
Furthermore, companies can collaborate with industry influencers or experts to promote their new products. By leveraging the reach and influence of these individuals, companies can ensure that specifiers are aware of the latest updates and are encouraged to consider these products for their projects.
Conclusion
Keeping specifiers informed of new product updates is crucial for the success of any technical building product company's marketing strategy. By utilising various communication channels, such as email newsletters, social media platforms, webinars, and collaborations with industry influencers, companies can ensure that specifiers are aware of the latest advancements and improvements. This not only builds trust and credibility but also helps to generate more leads and specifications for the company.
ABOUT INSYNTH
At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience.
The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.
As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, SEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.
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