Most people would agree that their website is a critical tool for connecting with their target audience and driving growth - not just a digital brochure. Now let's dig into the 7 sections that really make the difference.
By including these sections on your website, you can create a comprehensive and engaging online presence that helps you improve brand awareness, authority and trust; all key factors in driving growth.
This is key for a performance website.
Keep reading for a full overview of the 7 essential sections.
The homepage is the first thing that visitors see when they land on your website. It's the perfect opportunity to make a strong first impression and to encourage visitors to explore more of your website. The homepage should feature a clear value proposition, signpost visitors to product and technical resources, highlight technical and sales support options, a brief overview of your company's history and mission, showcase high-profile case studies and a compelling call to action that encourages visitors to learn more about your solutions.
This section should include clear and concise product descriptions, images, and technical specifications. Categorise your products by type or application to make it easier for visitors to find what they're looking for.
The solutions section should showcase how your products can be used to solve specific challenges or meet specific needs. This section can feature sector-specific solutions, case studies, success stories, or project galleries that demonstrate your products in action. By providing real-world examples, you can show visitors the value of your products and inspire them to incorporate them into their projects
The resources section should be a library of valuable information that helps visitors make informed decisions. This section can include technical documents, whitepapers, product guides, or industry reports. By providing valuable resources, you can position your company as an industry expert and build trust with your audience.
The support section should provide visitors with access to technical support, customer service, or frequently asked questions (FAQs). You can help visitors overcome any barriers to purchasing or using your products by providing support resources.
The About Us section should provide visitors with a deeper understanding of your company's history, values, and team. This section can include company bios, team photos, or a mission statement.
Sharing your company’s story and purpose can build trust and establish a personal connection with your audience.
The Contact Us section should make it easy for visitors to get in touch with your company. This section should include your address, phone number and email address.
Rather than having one form for all enquiries, signpost visitors to specific landing pages for technical support, CPD bookings, pricing or to book meetings with your technical sales team and make sure these are routed directly to the relevant person who knows they need to respond quickly.
These sections are a good place to start with your launchpad website and can quickly be added to and optimized once you're collecting user feedback and analytics. This ongoing process of refinement is crucial for ensuring that your website continues to meet the evolving needs of your target audience.
As you continue to refine and optimize your website, it's important to remember that this is an ongoing process. Technology and user expectations are constantly evolving, and your website must evolve along with them. Regularly assessing and improving your website based on user feedback and analytics will help ensure that it remains a powerful tool for connecting with your target audience, driving growth, and staying ahead of the competition.
By taking the time to invest in your website's performance, you can create a comprehensive and engaging online presence that not only showcases your products but also establishes your brand as a trusted industry leader. So, start with these essential sections, gather user feedback, and continue to refine and optimize your website to drive growth and success.
At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience.
The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.
As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, SEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.
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