Sandy Bassi
Do you know who your building product buyer personas are? How much do you know about your ideal customer?
Buyer personas are important and knowing about them will help your building product brand attract quality leads who you’ll be more likely to retain over time.
Read on to find out more about buyer personas for your building product brand…
What Exactly Are Buyer Personas?
A buyer persona is a research-based profile that portrays a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions.
It’s common to have various buyer personas for your building product business - for example, for specifiers and contractors . This is because they'll have different criteria for evaluating your product or service, and you'll need different strategies to address those needs.
The benefits of buyer personas are that they help you focus your time on qualified prospects and guide product development to suit the needs of your target customers to ultimately align your sales and marketing across your building product brand.
How Will A Buyer Persona Benefit My Building Product Brand?
Buyer personas help ensure that all activities involved in acquiring and serving your ideal customers are tailored to the targeted buyer’s needs.
However, buyer personas aren’t as simple as they sound.
If specifiers and contractors are your ideal customers, you’ll need to understand them from their motivations to their pain points to accurately align your sales and marketing to target them.
Portraying Trust
When searching online, people naturally lean toward building product businesses they know and trust.
The best way to build trust is to show genuine understanding and interest – in this case, your building product customers.
Gaining trust as a building product business requires a subtle shift in the way in which you present yourself online.
You’ll need to show your potential customers that you understand them by addressing their pain or need - only then, they’ll be open to exploring what you have to offer.
Creating buyer personas, and continually using them to guide your building product business, can help keep you stay focused on the needs of your customers to target them better.
How To Tailor Your Content
By gaining insights to your building product ideal customers, you’ll be able to tailor your content to showcase information in ways you know that works for your buyer personas.
By reframing your work from your buyer personas perspective you’ll be able to create targeted posts that speaks to your personas in their language.
With this, you’ll directly target specifiers and architects, and you’ll have content that will likely grab their attention.
Conclusion
Buyer personas for your building product brand will represent your target customer to help drive your marketing and adapt sales to support your company for growth.
Refining the types of people who benefit from your construction solutions and the challenges you help them solve, is key to your efforts to attract and retain leads.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.