Sandy Bassi
For your building product business, content marketing is vital. It helps you build trust, develop relationships, increase conversions, and generate leads by answering your audiences’ questions.
And the customers of today demand quality content, so it’s important that you’re delivering and not missing out.
But, first and foremost, why is content marketing so beneficial? The following are the most important advantages of content marketing.
Consistency In Your Construction Content Marketing
One of the many aspects that affect the growth and success of your building product business is consistency in brand message. Big brands understand how to portray themselves consistently across all customer touchpoints.
The same logic applies to construction content marketing: your content must have a distinct voice, style, and pitch that is consistent across all distribution platforms.
Consistency in content generates credibility, builds trust, and strengthens your building product brand.
Construction Content Marketing: Creating Trust
With content marketing, you can connect with customers and answer their questions. Remember that your audience is more inclined to trust your advice and suggestions if you provide value without expecting anything in return.
Your building product brand's reputation will increase when your content appears in the right location at the right time with the right audience. Customers are more likely to associate your organisation with favourable content if they see it frequently.
Your Building Product Audience Will Stick Around Longer
Excellent material is a valuable asset to your building product business; it has the power to create good experiences for your potential customers and entice them to return.
It's your ticket to attracting the attention of your target audience and maintaining a strong brand image. This will, therefore, encourage your audience to stay on your page for longer.
You’ll Generate More And Better Leads
Did you know that leads can be generated through content marketing? Your audience is more inclined to buy from you in the future if they see your material. Additionally, calls-to-action (CTAs) embedded in your content can help you generate leads.
So, How Can Content Help You Get More Leads?
CTAs can be placed wherever in your content, including inline, at the bottom of the page, in the hero, and even on the side panel.
The more content a visitor enjoys, the more likely they are to click your call-to-action and go to your landing page.
CTA’s can encourage individuals to get in contact with you to find out more about your products/services, essentially moving them further down the buyers journey.
Original Content Can Improve Conversions
Conversions are influenced by the material you publish. It allows your audience to connect with you and provides them with the information they need to make informed decisions.
Furthermore, if you're utilising blog content to drive traffic, consider employing unique visuals rather than stock photographs, as marketers say the latter is the least effective at helping them achieve their objectives.
Additionally, your material should always include a call to action (CTA) that directs your reader to the next step.
Your Building Product Business Will Become More Visible With SEO
The more consistent and high-quality material you create, the better your SEO efforts will be.
For example, your content should assist your building product company in being more visible online while also establishing trust and authority with your target audience. Your content should also help you rank higher in search engines if you have a well-developed content strategy, such as the pillar/cluster model.
To find out more about SEO, read this about SEO Tactics.
Conclusion
The building products industry has not yet fully embraced content marketing in the same way that it has in other industries such as finance, healthcare, and pharmaceuticals. Acting now can provide you with a significant competitive edge that will be difficult to match.
At Insynth Marketing we've been using content marketing and our clients prove that it works!
Here's how Contour Heating harnessed inbound content marketing leading to a 1,200% increase in deals in just 24 hours!
To learn more about construction content marketing, get in touch.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.