--- title: The Construction Marketing Blog for Building Product Brands | Peter Freemantle description: The UK's leading Inbound Marketing Blog full of insights for Building Product & Construction Brands to improve their Sales & Marketing processes and strategy --- X We're Hiring.. - **Loading Jobs...** [![New-Insynth-Logo-insynth-marketing-construction-marketing-inbound](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-Logo-wh-text.png?width=521&height=482&name=New-Insynth-Logo-wh-text.png) ![Insynth Construction marketing Agency's Logo](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/Insynth%20New%20Logo.png?width=200&height=185&name=Insynth%20New%20Logo.png)](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ### Peter Freemantle #### Recent posts by Peter Freemantle ###### 4 min read ## [BRIGHTON SEO: The Future Of Construction Marketing Search](https://www.insynth.co.uk/blog/brighton-seo-the-future-of-search) By [Peter Freemantle](https://www.insynth.co.uk/blog/author/peter-freemantle) on 15-Apr-2022 10:30:00 [![](https://www.insynth.co.uk/hubfs/Website%20Images/Blog%20Featured%20Images/BRIGHTON%20SEO%20THE%20FUTURE%20OF%20SEARCH.gif)](https://www.insynth.co.uk/blog/brighton-seo-the-future-of-search) I’d like to begin by saying I’m not a writer. I can plan your project and build you a website; I can even show you around a construction site. But writing a blog? Let’s just say I’m new to this… But, as Project Co-ordinator at Insynth, I was given the opportunity to attend [Brighton SEO](https://www.insynth.co.uk/en/blog/brighton-seo-5-pitfalls-every-marketer-should-avoid) – a training conference for those interested in developing their skills in the world of digital marketing and SEO. So, I wanted to take this opportunity to write my first ever blog post and reflect on one of the sessions I attended. ###### Topics: [Website](https://www.insynth.co.uk/blog/topic/website) [All posts](https://www.insynth.co.uk/blog/all) ##### About Insynth About Insynth Insynth Marketing is a HubSpot certified construction marketing agency. We deploy the latest inbound marketing techniques to help building product manufacturers to generate predictable flows of leads, customers, and specifications in this era of digital transformation.   [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)              ##### Useful Links Useful Links - [Services](https://www.insynth.co.uk/construction-marketing-services) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) ##### Latest Blog Latest Blog ###### [Marketing To Architects: Technical Content](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) In the built environment, technical content serves as the backbone of every new project, so... ##### Contact Contact +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom      [![New-Insynth-white-Logo-Landscape](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-white-Logo-Landscape.png?width=200&height=65&name=New-Insynth-white-Logo-Landscape.png "New-Insynth-white-Logo-Landscape")](https://www.insynth.co.uk/) Copyright © 2020 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif)