A post written by architect and friend of Insynth, Paul Iddon ARB RIBA.

Design and build procurement has had mixed results for manufacturers and architects alike. But recent events and the climate crisis are going to be a game-changer

A post written by architect and friend of Insynth, Paul Iddon ARB RIBA.

Architects walk the tightrope between emotion and rationality, and understanding this idea is how you get your product specified.

A post written by architect and friend of Insynth, Paul Iddon ARB RIBA

Are architects’ dreamers or feet on the ground types? The inconvenient answer is both.

To an architect, a CPD can be like a bag of Revels. You never know what you’re going to get…

A post written by architect and friend of Insynth, Paul Iddon ARB RIBA

A couple of years before the pandemic, I researched construction product manufacturing with sales and specification teams. I asked them to describe in single words what immediately came to mind when thinking about their communication with architects.

A post written by architect and friend of Insynth, Paul Iddon ARB RIBA.

Believe it or not, the definition of what architecture actually ‘is’ hasn’t changed in over 2000 years.

In another blog, I talk about the driving idea of Modern Movement Architecture(1) from the beginning of the 20th century that still shapes our built environment. But beneath every style and school of architecture, including Modernism, there is a more fundamental philosophy that has persisted since biblical times