In the built environment, technical content serves as the backbone of every new project, so understanding the sources architects turn to for this information is crucial for your marketing strategy.

As a building product company, it’s important to know which channels architects prefer, so you can make sure your content shows up in the right places. 

If you’re aiming to capture an architect’s attention, this could be different to the channel you use to target other members of the construction industry.

How does an architect think?

Unless you undergo seven years of intensive training, it's hard to understand fully. 

Marketing to Architects is a challenge because of this. Their persona is complex - technical, analytical, and creative. Drawn to self-expression but restrained by regulations and limitations.

Also, architects are exacting and have high standards for their suppliers. They are constantly under time pressure, and the easier you can make their life, the better.

Understanding their point of view is crucial to marketing to them.  

Confused about backlinks, how they are curated and why they are useful?

Backlinks are a key component of SEO and can help your website to rank higher in search engine results pages (SERPs).