Here’s the hardest part about marketing to architects. You have to focus on this singular audience.

Many are afraid of missing other opportunities - “We want to speak to distributors, contractors, and clients too.”

We get it. But there's a better way to approach this.

In a notoriously competitive industry like construction, standing out from the crowd requires some hard work. Effective content marketing can help you achieve this goal by strategically positioning your brand on search engines for relevant topics, which in turn attracts more qualified leads to your business.

Your website is an essential part of marketing to architects and, according to our research, it is their "first port of call" when researching new products. 

However, many building product companies consider their website a brochure. A static page. 

Your website can be so much more than that!