Luke Monterosso
According to research by HubSpot the top sales priorities in businesses are closing more deals, improving sales funnel efficiency and improving sales technology. In a study by LinkedIn, 82% of top sales people cite tools ‘critical’ to their ability to close deals.
With so many tools on offer, it can be difficult to decide on what is best for you and your team. We thought we’d tackle those top priorities by listing some of our favourite tools.
Include are tools for prospecting, sales intelligence, lead capture, video and more. Each are listed with a free trial so you can decide what works best for you.
What should include in my sales technology stack?
1. Find emails in just a few clicks
Name: Hunter.io
Price: from £30/month
Free trial: 50 free credits monthly
Category: prospecting
What does it do?
GDPR compliant, it uses public sources and common company email patterns to help you find the email address of your prospect. It integrates with most major CRMs and gives you a confidence score on the quality of the email address.
Alternative:
Prospect.io – £86/month, a similar tool which also allows for tracking, campaign stats and reporting.
2. Help your sales team connect with more leads and close more deals
Name: HubSpot Sales Hub
Price: £0/month, £42/month next tier
Free trial: 1 month paid plan
Category: CRM
What does it do?
A toolkit to help your sales team improve their productivity and sell better. Features include email templates, sales automation, assignable tasks and much more. This is often seen as the all-in-one solution to handle all of your needs.
Alternative:
NoCRM – £11/month, a simple to use sales pipeline management software.
3. Keep track of your sales teams call performance
Name: Aircall
Price: from £26/month
Free trial: 1 week
Category: prospecting
What does it do?
A cloud-based phone system. Features include one click to call, call recording for training and a live feed of your teams’ activity. Ideal for teams who want a better insight into their performance and to easily log calls onto their CRM.
Alternative:
JustCall – £19/month, Make, receive and track your phone calls anytime, anywhere and from any device.
4. Up to date information on how you and your team are performing
Name: Databox
Price: from £0/ month, £38/month next tier
Free trial: 2 weeks for any paid plan by request
Category: performance reporting
What does it do?
Databox allows businesses to have up-to-date information on key KPIs like sales, leads, conversions and their pipeline. It has a range of integrations and features including automatic reporting and output to TV monitors. Learn more about dashboards.
Alternative: Plecto – £13/month, a dashboard tool to motivate your employees, taking the addicting elements from games and applying them to their platform.
5. Discover when your prospects are on your website and opening your emails
Name: HubSpot Sales Extension
Price: £0/month, £42/month next tier
Free trial: 1 month of paid plans by request
Category: sales intelligence
What does it do?
Get notifications for when prospects are opening your emails, visiting your website and booking meetings. Integrates with HubSpot CRM to give you a full picture on your prospects.
Alternative:
LeadBoxer – £61/month, a lead and customer data platform, providing you intelligence on your website visitors.
6. Save time creating proposals that help close more deals
Name: PandaDoc
Price: from £12/month
Free trial: 2 weeks
Category: contract life cycle management
What does it do?
Allows you to create proposals, specifications and documents for buyers. Features include pricing tables, templates and integration into popular CRM systems to save time. Auto reminders help to reduce your time to close.
Alternative:
Proposify – £15/month, for proposals, contracts and quotes get paid directly inside your document from anywhere.
7. Create interactive experiences to excite your website visitors
Name: Outgrow.co
Price: from £15/month
Free trial: 1 week
Category: lead capture
What does it do?
Create interactive content such as calculators, quizzes and surveys to engage your customers and capture more leads.
Alternative:
Leadquizzes – £22/month, create a variety of quizzes, forms and surveys. Use logic branching to create a personalised experience based on your prospect’s answers.
8. Personalise your approach with 1:1 video
Name: Vidyard
Price: £0/month, £62/month next tier
Free trial: no
Category: video
What does it do?
Record and send video emails seamlessly. Product demos, case studies, 1:1 prospecting and much more. Embed them into emails through HubSpot CRM. Learn more about how you can use video for building product sales and the best practices to increase your chances of success.
Alternative:
Wistia - £0/month, create, customise and share your videos for building product sales with an easy to use chrome extension and web-based software.
9. Avoid back and forth emails when booking meetings
Name: Calendly
Price: £0/month, £6/month next tier
Free trial: 2 weeks paid plan
Category: meetings
What does it do?
Create a shareable link to allow people to book directly into your calendar. Can’t make a product demo? Calendly will automatically book the next sales rep with an available slot.
Alternative:
HubSpot Meeting Tool – £0/month with HubSpot’s free CRM, features including round robin and automatically adjusting for different time-zones.
Conclusion
With the variety of tools out there it’s difficult to determine where to start. As it includes the email tracking tool, meeting scheduling and contact records; we’d recommend dipping your toes in the water with the HubSpot free CRM to decide on the tools you find most useful.
If you have questions on any of the tools mentioned or would like to find more about HubSpot. Feel free to have a chat with us.
Where prices have only been in dollars or euros, these have been converted into pounds:
€1 = £0.87, $1 = £0.77
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About Insynth
As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.